WhatsApp Business App or WhatsApp Business API: What does your company need?
Posted: Sun Dec 15, 2024 7:10 am
If you are looking to diversify your external communication channels and you don't know which of the 2 versions of WhatsApp is best for you, we have some useful information for you.
The first thing worth asking is,
Why WhatsApp?
This is the most widely used instant messaging service in the world and, with the arrival of the pandemic, it became the preferred medium for customers to make purchases and communicate with their product/service providers.
According to App Critics ' State of WhatsApp 2020 :
3 million businesses are present on WhatsApp.
70% of users consult it daily.
45 million businesses could join WhatsApp in the coming years.
But there's more!
In 2014 , “Open Bank” of Banco de Santander in Spain launched an initiative to use WhatsApp to address external queries and requests.
These were the results based on 17,000 customers:
99% said the service was useful.
98% expressed their desire to continue using it.
The advantages of WhatsApp for businesses continue to grow and add points in its favor:
Shorten communication barriers.
Access to direct and real-time information.
Reduce costs.
Improve sales team productivity.
Accelerate sales.
Strengthen omnichannel and improve customer experience.
Now that you know the power of this platform, find out which version best suits your company and get the most out of it.
WhatsApp Business App
This application was created in 2017 due to the need to eliminate spam country b2b b2c email list within the platform and improve internal and external communications within companies.
In their own usage policies we read:
“You may only contact people through WhatsApp if (a) they have provided you with their mobile phone number and (b) they have agreed to be contacted by you through WhatsApp. Do not confuse, deceive, defraud, mislead, surprise or spam people with your communications.”
As for the interface, it is very similar to the traditional application with certain adjustments for the benefit of businesses.
Characteristics
The WhatsApp Business App is ideal for small and medium-sized businesses because it enhances their visibility within the tool and allows for easy one-to-one communication.
Among so many, these are the particularities that stand out the most about WB:
Business Profile: Add your business name, email and website.
Whatsapp Business company
Quick Replies: Set up messages to be sent when a frequently asked question is asked.
The first thing worth asking is,
Why WhatsApp?
This is the most widely used instant messaging service in the world and, with the arrival of the pandemic, it became the preferred medium for customers to make purchases and communicate with their product/service providers.
According to App Critics ' State of WhatsApp 2020 :
3 million businesses are present on WhatsApp.
70% of users consult it daily.
45 million businesses could join WhatsApp in the coming years.
But there's more!
In 2014 , “Open Bank” of Banco de Santander in Spain launched an initiative to use WhatsApp to address external queries and requests.
These were the results based on 17,000 customers:
99% said the service was useful.
98% expressed their desire to continue using it.
The advantages of WhatsApp for businesses continue to grow and add points in its favor:
Shorten communication barriers.
Access to direct and real-time information.
Reduce costs.
Improve sales team productivity.
Accelerate sales.
Strengthen omnichannel and improve customer experience.
Now that you know the power of this platform, find out which version best suits your company and get the most out of it.
WhatsApp Business App
This application was created in 2017 due to the need to eliminate spam country b2b b2c email list within the platform and improve internal and external communications within companies.
In their own usage policies we read:
“You may only contact people through WhatsApp if (a) they have provided you with their mobile phone number and (b) they have agreed to be contacted by you through WhatsApp. Do not confuse, deceive, defraud, mislead, surprise or spam people with your communications.”
As for the interface, it is very similar to the traditional application with certain adjustments for the benefit of businesses.
Characteristics
The WhatsApp Business App is ideal for small and medium-sized businesses because it enhances their visibility within the tool and allows for easy one-to-one communication.
Among so many, these are the particularities that stand out the most about WB:
Business Profile: Add your business name, email and website.
Whatsapp Business company
Quick Replies: Set up messages to be sent when a frequently asked question is asked.