Use CTA’s In Your Descriptions and Titles

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If, in your ad, you’re not specifying what you want the user to do then often they’re NOT going to do what you want them to do. Have a clear CTA (call to action) in all your ads, and on your landing pages. Don’t forget to tell the user what to do once they get to your landing page. Fill out the form, call us, watch the video, and etc. Many users will figure it out, but taking the guesswork out helps move the needle. Small movements of the needle can have large impact on campaign results! What do you think of the CTA in the phone number databases ad below?

LinkedIn Feed Ads - Up Close Call To Action
Like I said earlier, moving the needle, even a little, can improve results and reduce the struggle. We improve results through testing, testing, and more testing. It’s constant and never ending. What do we test when it comes to LinkedIn Sponsored Content, Feed Ads, and most other platforms?

Test Images/Graphics, Text, Descriptions, Landing Pages…Pretty Much Everything
Testing in advertising campaigns is a no-brainer. But where do you start? What do you test first?

We usually test two things right away, although we test them one at a time to make sure we can easily identify what works and what doesn’t.

Testing graphics/images on our ads
When we launch a new campaign we always launch with at least two ads. We create two ads with identical ad text and give each ad a different image. This is a great way to focus our attention on which image is drawing the most attention and driving the most clicks. Sometimes we’ll launch with three ads, using the same strategy.




The images and graphics should vary. One test might be to use a plain image and then an image with graphical elements on it to see which works best. Graphical elements might include a CTA button, an ad title, a corporate logo, and etc. BTW, these are all elements that can be A/B tested, as well, depending on how long your campaign will be running.