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Master Black Friday with email marketing: foolproof strategies

Posted: Sun Dec 15, 2024 6:41 am
by arnaorni666
Black Friday is one of the most important days for global commerce, and competition is fierce. Email marketing is one of the most powerful tools to stand out and maximize sales on this key date. According to a study by Mailjet , in 2023, 68.9% of consumers wanted to receive Black Friday promotions directly in their inbox, making it an unmissable event for any business.

In this article, we'll provide you with strategies and planning tips to ensure your email marketing campaigns stand out from the crowd and deliver real results .

In addition, this year MDirector is offering a 40% discount promotion on email and SMS vouchers between October 22 and 31. An ideal opportunity to increase sending volumes and thus prepare your Black Friday campaigns more cambodia whatsapp number data effectively.

EXCLUSIVE BLACK FRIDAY PROMOTION: email and SMS bonuses

TABLE OF CONTENTS
Key email marketing strategies for Black Friday
1. Set clear goals
2. Segment your contact list
3. Prepare a follow-up email strategy
4. Design attractive and clear content
5. Automate responses

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6. Measure and optimize your results
Effective planning of your Black Friday campaign
1. Pre-Black Friday hook
2. Launching the offers
3. Final reminder
Personalization for different customer segments
The importance of the subject line
Shipping at the right time
MDirector Special Promotion Boost your Black Friday with a 40% discount
Key email marketing strategies for Black Friday
The effectiveness of email marketing on Black Friday is indisputable. In 2023, the email opening rate during Black Friday reached 26.36% . This figure reflects the continued interest of consumers in email campaigns during this key date.

To harness this potential, here are some key strategies that will help you maximize your results .

1. Set clear goals
Before you start any campaign, define what you want to achieve. Increasing sales, capturing new leads, or boosting traffic to your website are some common goals. By having clear goals, you can design effective messages and adjust your campaign based on performance.