Definition, benefits and practical cases of audio testimonials
Posted: Tue Dec 03, 2024 9:13 am
When you think of customer testimonials, you probably imagine text testimonials or even video testimonials.
But what about audio testimonies?
They have some qualities of their own that make them especially suitable for certain businesses. Let's take a look.
What is an audio testimony?
An audio testimonial is an audio clip in which your satisfied customer tells about their positive experience.
By definition, testimonials show people who are satisfied with the jamaica phone number list service or product they have received and willing to support the company.
Testimonials are effective because they are a form of social proof = a phenomenon that causes people to follow the herd and do what other people do.
An example of how social proof works in marketing and sales: Your potential customer comes across your company. Maybe someone they know has recommended your business to them, in which case they are likely to want to work with you.
If you are a completely new brand to the person, you need to do something to spark their interest and trust. Otherwise, they will simply continue their search.
One way to do this is to display testimonials from previous satisfied clients. When the potential client sees that other people are happy with your work, they will be more willing to try your services as well.
customer testimonials work like recommendations from a friend
Customer testimonials are a cost-effective way to impress potential customers. You hardly have to spend money and time on them after you have established a working routine and process for collecting them.
KNOW YOUR CUSTOMERS
Collect feedback, turn it into reviews, and share it with the world!
Create a free survey
Marko Koponen
SuComIT, CEO
The service works well and helps us analyze our own work. In addition, Trustmary's customer service works very well and we get help when necessary with questions related to the product.
Onni Hietalahti
Relion, Chairman
We have always known that we are good at what we do. Now we found the best tool for telling others about it too. Within a week of implementation, we received a representative group of referral customers on our website and a multipurpose tool for monitoring the customer experience.
Kyle Turner
Windward Software Systems Inc
Trustmary Reviews
We are able to capture testimonials at the right moment and have found some pretty creative ways to utilize them using the tools that Trustmary provides.
Hanna
Audmet Oy
Trustmary Reviews
An easy and powerful tool to collect and share recommendations and measure customer satisfaction at various meeting points in the online store.
Satu Järvenpää
20520, Enefit Oy, Assistant
Trustmary Reviews
Great tool to get feedback from customers.
Tuija Parpala
Disturb Scandinavia, Marketing Manager
Trustmary is easy to use and versatile. Through it, we get valuable information from customers in an agile way. We recommend!
Let’s see what unique benefits an audio testimonial has.
Benefits of audio testimonials
Audio testimonials have special benefits compared to other types of customer testimonials.
By leaving a text review, people may be on the lookout for correct writing. People are also often quite lazy when it comes to writing, and they might think twice. If you ask for a written review, you run the risk of them not completing the task or giving very short and generic answers.
Video testimonials , on the other hand, can command a bit of respect. You have to record yourself and give permission to use your face as marketing material for a company.
Audio testimonials are somewhere in between:
They are more personal than text reviews because they include the person's voice and tone.
They take the hassle out of writing grammatically correct language.
They don't require the customer to show their face, which lowers the threshold for leaving a testimonial.
Compared to text reviews, they are difficult to fake.
Listening to audio makes people spend more time on a website compared to reading (or skimming) a piece of text.
While they listen to the testimonials, their eyes are free to look at other content on your page, making, for example, text and calls to action more noticeable and effective.
How to make a great audio testimonial that visibly impacts your conversion rate, gets more sales and increases your brand credibility?
These are the key features to look out for.
Credible
Credible and authentic testimonials come straight from the heart. It should be an enjoyable task for your client to give a testimonial.
If you know that the customer's experience wasn't the best for some reason, don't ask for a testimonial, offer to fix the problem and listen to the feedback.
The most important thing is that you should never ask for fake testimonials or buy them. It will show and you will lose the trust you had previously gained.
To add credibility, the customer should reveal something about themselves, such as a name, or at least why they decided to choose the company.
But what about audio testimonies?
They have some qualities of their own that make them especially suitable for certain businesses. Let's take a look.
What is an audio testimony?
An audio testimonial is an audio clip in which your satisfied customer tells about their positive experience.
By definition, testimonials show people who are satisfied with the jamaica phone number list service or product they have received and willing to support the company.
Testimonials are effective because they are a form of social proof = a phenomenon that causes people to follow the herd and do what other people do.
An example of how social proof works in marketing and sales: Your potential customer comes across your company. Maybe someone they know has recommended your business to them, in which case they are likely to want to work with you.
If you are a completely new brand to the person, you need to do something to spark their interest and trust. Otherwise, they will simply continue their search.
One way to do this is to display testimonials from previous satisfied clients. When the potential client sees that other people are happy with your work, they will be more willing to try your services as well.
customer testimonials work like recommendations from a friend
Customer testimonials are a cost-effective way to impress potential customers. You hardly have to spend money and time on them after you have established a working routine and process for collecting them.
KNOW YOUR CUSTOMERS
Collect feedback, turn it into reviews, and share it with the world!
Create a free survey
Marko Koponen
SuComIT, CEO
The service works well and helps us analyze our own work. In addition, Trustmary's customer service works very well and we get help when necessary with questions related to the product.
Onni Hietalahti
Relion, Chairman
We have always known that we are good at what we do. Now we found the best tool for telling others about it too. Within a week of implementation, we received a representative group of referral customers on our website and a multipurpose tool for monitoring the customer experience.
Kyle Turner
Windward Software Systems Inc
Trustmary Reviews
We are able to capture testimonials at the right moment and have found some pretty creative ways to utilize them using the tools that Trustmary provides.
Hanna
Audmet Oy
Trustmary Reviews
An easy and powerful tool to collect and share recommendations and measure customer satisfaction at various meeting points in the online store.
Satu Järvenpää
20520, Enefit Oy, Assistant
Trustmary Reviews
Great tool to get feedback from customers.
Tuija Parpala
Disturb Scandinavia, Marketing Manager
Trustmary is easy to use and versatile. Through it, we get valuable information from customers in an agile way. We recommend!
Let’s see what unique benefits an audio testimonial has.
Benefits of audio testimonials
Audio testimonials have special benefits compared to other types of customer testimonials.
By leaving a text review, people may be on the lookout for correct writing. People are also often quite lazy when it comes to writing, and they might think twice. If you ask for a written review, you run the risk of them not completing the task or giving very short and generic answers.
Video testimonials , on the other hand, can command a bit of respect. You have to record yourself and give permission to use your face as marketing material for a company.
Audio testimonials are somewhere in between:
They are more personal than text reviews because they include the person's voice and tone.
They take the hassle out of writing grammatically correct language.
They don't require the customer to show their face, which lowers the threshold for leaving a testimonial.
Compared to text reviews, they are difficult to fake.
Listening to audio makes people spend more time on a website compared to reading (or skimming) a piece of text.
While they listen to the testimonials, their eyes are free to look at other content on your page, making, for example, text and calls to action more noticeable and effective.
How to make a great audio testimonial that visibly impacts your conversion rate, gets more sales and increases your brand credibility?
These are the key features to look out for.
Credible
Credible and authentic testimonials come straight from the heart. It should be an enjoyable task for your client to give a testimonial.
If you know that the customer's experience wasn't the best for some reason, don't ask for a testimonial, offer to fix the problem and listen to the feedback.
The most important thing is that you should never ask for fake testimonials or buy them. It will show and you will lose the trust you had previously gained.
To add credibility, the customer should reveal something about themselves, such as a name, or at least why they decided to choose the company.