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What is a webinar and what is it for?

Posted: Sun Dec 15, 2024 6:14 am
by samiaseo66
By now you've probably heard of the term webinar, but what exactly is it? A webinar or online seminar is an audiovisual format with useful content for a specific audience. It usually lasts a short time, between 30-50 minutes, and one of the keys to its success is that it is participatory. We can have a presentation with several slides, videos, virtual whiteboards, chats, surveys, online questions and answers, etc.

The webinar is a format in which the participant asia mobile number list takes on a more active role than in face-to-face events. And the vast majority are free, which is undoubtedly another great incentive.

The function of webinars within the marketing plan is to be able to target a larger audience and increase the conversion rate of potential leads from the database. On the other hand, we can also get your business's target audience to understand the benefits of your product in real time in a more visual and enjoyable way, even with real examples or success stories. This will undoubtedly, in addition to improving your position as an expert in the sector, generate much more confidence in potential buyers .

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Another of the great assets of webinars is not only what you offer, but also what you receive. It allows you to listen to and understand the problems your potential clients are currently facing : what worries them? What do they need? How are they acting internally? From here, it is a matter of generating a more detailed conversation and ending up with a couple of online meetings with the most interested leads.