Event app as 'field collector'
Posted: Sun Dec 15, 2024 6:02 am
The event app is already a personal guide for visitors on the day itself, helping them check in, view the program, give feedback, answer questions from speakers and get to know other visitors. An important function within the event app is an interaction tool, which allows you to test hypotheses, collect ideas and ask other questions live. This of course provides a wealth of valuable information, which you can later use in your strategy.
An event manager can also use data, such as live statistics and live feedback, to adjust the event in real time and make more informed decisions that lead to a smoother event.
5. Targeted marketing
Suppose you ask guests what convinced albania phone number library them to attend the event and it turns out that most were encouraged by their employer. Or maybe you see that most people converted via LinkedIn or that 'X' is used a lot during the event. Based on data from previous years, you can also more easily see what percentage of tickets have already been sold compared to last year. All these insights lead to more targeted marketing and less shooting with a shotgun for the next edition.
6. Sustainability and green event management
Data collection leads to a reduction of the ecological footprint of events. For example, think of requesting catering requests or a button to easily and quickly unsubscribe , so that catering purchases can be adjusted. Other options are offering a digital goodie bag and scanning incoming visitors, so that you only print the badges that are really needed.
An event manager can also use data, such as live statistics and live feedback, to adjust the event in real time and make more informed decisions that lead to a smoother event.
5. Targeted marketing
Suppose you ask guests what convinced albania phone number library them to attend the event and it turns out that most were encouraged by their employer. Or maybe you see that most people converted via LinkedIn or that 'X' is used a lot during the event. Based on data from previous years, you can also more easily see what percentage of tickets have already been sold compared to last year. All these insights lead to more targeted marketing and less shooting with a shotgun for the next edition.
6. Sustainability and green event management
Data collection leads to a reduction of the ecological footprint of events. For example, think of requesting catering requests or a button to easily and quickly unsubscribe , so that catering purchases can be adjusted. Other options are offering a digital goodie bag and scanning incoming visitors, so that you only print the badges that are really needed.