Phygital marketing strategies in times of pandemic and future forecasting
Posted: Sun Dec 15, 2024 5:27 am
Due to the health crisis, more and more consumers have become aware of the way in which diseases are transmitted, so what advantages can a phygital strategy bring in a world currently dominated by the fear of contagion? Let's imagine the environment of a shopping center .
The use of technology could reduce human interactions to a minimum, allowing customers to make an appointment in stores and check capacity, among other things, before their visit, thus phone number list minimizing the risk of contagion. If there is one thing that makes a shopping center attractive, it is the number of promotions and events that are usually held in them. These new times also imply new changes in the way in which we carry out these promotions , posing great challenges for the organizers.
In the world of retail , concepts such as Amazon Go are revolutionising the way the online and offline worlds converge in one place in the future. There are no cashiers in these types of stores. By scanning a QR code at the entrance, the customer is ready to grab whatever they want inside the supermarket and leave directly without having to wait in any queue. Using multiple sensors strategically placed on the shelves, the products we take are added to our basket. Finally, the charge to our account is made as soon as we walk out the door.
Please accept cookies to access this content
Without going into such innovative and futuristic cases, the existence of self-checkout cashiers or interactive screens in supermarkets are also a clear example of phygital. In the not-too-distant future, the line between physical and digital experiences will be so blurred that users will not even notice the difference.
The use of technology could reduce human interactions to a minimum, allowing customers to make an appointment in stores and check capacity, among other things, before their visit, thus phone number list minimizing the risk of contagion. If there is one thing that makes a shopping center attractive, it is the number of promotions and events that are usually held in them. These new times also imply new changes in the way in which we carry out these promotions , posing great challenges for the organizers.
In the world of retail , concepts such as Amazon Go are revolutionising the way the online and offline worlds converge in one place in the future. There are no cashiers in these types of stores. By scanning a QR code at the entrance, the customer is ready to grab whatever they want inside the supermarket and leave directly without having to wait in any queue. Using multiple sensors strategically placed on the shelves, the products we take are added to our basket. Finally, the charge to our account is made as soon as we walk out the door.
Please accept cookies to access this content
Without going into such innovative and futuristic cases, the existence of self-checkout cashiers or interactive screens in supermarkets are also a clear example of phygital. In the not-too-distant future, the line between physical and digital experiences will be so blurred that users will not even notice the difference.