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The rule to avoid shooting yourself in the foot is simple: Only send to verified emails!

Posted: Sat Dec 14, 2024 10:13 am
by Rajunb78
Unverified emails can be old email addresses that are no longer in use or catch-all email addresses that receive email but are never checked.

Thus, unverified emails can drag down your open rate, directly hurting your campaign's success and affecting your deliverability for future campaigns.


With lemlist, you can effortlessly find and verify the emails of your leads .

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lemlist's email finder and verifier works best if you have to verify a mobile number list list of emails. For a quick check of a single email, use our free email checker .

2. Send better emails
Some might argue that your email's content has nothing to do with email hygiene.

We disagree!

If your email looks like a cookie-cutter mass email, it will smell like spam… because it lacks (email) hygiene.

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To remove that smell, remember to do two things:

Personalize your emails. What's the number one sign of a cookie-cutter mass email? It's not personalized! In other words, it's an email that can be sent to thousands of people at once.
Offer value in every email: Whether it's a joke or funny picture that has your leads rolling over the floor, a revealing industry statistic, or a show of empathy with their most pressing pain points, make reading your email worth their while.
For more tips on how to write better emails, check out our guide on how to write an email like a pro .

3. Remove bounced emails from your list