67% of B2B buyers rely more on content and research across multiple channels before making a purchase decision
We're going to leave you with three of our favorite channels to carry out your cross-promotion.
Referral programs
Cross-promotion can be a powerful strategy when combined mobile number database with referral programs to expand your reach and acquire new customers.
Referral programs are a word-of-mouth marketing program, a marketing strategy designed to incentivize existing customers, clients, or partners to refer new customers to a business.
In a referral or affiliate program, you work with someone else to promote your business, in turn, they receive benefits. These can be monetary, discounts, or free merchandise.
Not sure how to get partners for your referral program? Use this template to help you get started!
Podcasts and video interviews
Podcasts, video interviews (and even webinars) are excellent ways for both parties to work together. this can be done remotely or physically together.
Podcasts and videos are fantastic ways to engage the audience and sincerely talk about both your products or services and how they can work together.
Check out, for example, what Tal does in lemlist's podcast, Simply The Best:
Simply the Best: Jacco Van Der Kooij
If you need some ideas to find people for your podcast, check out this template for inspiration!
Social media
Consider the nature of your business when choosing your social media platform.
For more business-oriented or professional environments your best picks are LinkedIn and Twitter (X), for online selling or a more one-on-one approach Instagram is your best choice.
