Contentadesso leverages technology to deliver creative functionality:
Posted: Sat Dec 14, 2024 9:58 am
“We take a holistic approach and help companies master the challenges of digitalisation,” says Grzenia, “but above all we aim to discover creative solutions that are fun and positively surprising.” The boundaries between B2C and B2B are becoming increasingly blurred; in addition to reaching their digital destination quickly, people want to be entertained both at work and in their private lives.”
Grzenia: "I once heard an Amazon employee say that every project starts with the creation of the press release. Because only when it is clear what the 'pink elephant' is, i.e. what is special, what the benefit italienische handynummer whatsapp is and what makes the project stand out from the rest, have you found a story worth telling." This is the best way to describe our approach."
The customer is never a passive spectator (“it’s not a one-way street”), but is encouraged to participate through clever CTAs. “We want to interact with the customer,” says Grzenia. “We want to know and understand them – only then can we give them what they need most.”
For each project, adesso organises initial workshops with diverse and interdisciplinary teams, where it examines individually, and from all angles, what the client really needs. “Our consulting approach is very high-level,” says Grzenia. “We ask uncomfortable and annoying questions and dig down to the smallest detail to find the best possible solution.”
One source of friction is that companies often do not want to part with content they have collected over decades. "That is why it is essential that we take into account the relevant people in all considerations and only introduce content on the new platform that offers added value and is oriented to the target audience. There is no relaunch without SEO," adds Grzenia. "This is where most companies would like to save money, but this is not what they do in the medium term."
One of adesso’s mantras is that the future is headless. The front end can be almost anything – a car, a fridge, a voice assistant – and content must be available everywhere accordingly. “Nobody wants to have to input content in different places and multiple times, for different devices or countries,” says Grzenia. “For a seamless experience, you need a single database.
Grzenia: "I once heard an Amazon employee say that every project starts with the creation of the press release. Because only when it is clear what the 'pink elephant' is, i.e. what is special, what the benefit italienische handynummer whatsapp is and what makes the project stand out from the rest, have you found a story worth telling." This is the best way to describe our approach."
The customer is never a passive spectator (“it’s not a one-way street”), but is encouraged to participate through clever CTAs. “We want to interact with the customer,” says Grzenia. “We want to know and understand them – only then can we give them what they need most.”
For each project, adesso organises initial workshops with diverse and interdisciplinary teams, where it examines individually, and from all angles, what the client really needs. “Our consulting approach is very high-level,” says Grzenia. “We ask uncomfortable and annoying questions and dig down to the smallest detail to find the best possible solution.”
One source of friction is that companies often do not want to part with content they have collected over decades. "That is why it is essential that we take into account the relevant people in all considerations and only introduce content on the new platform that offers added value and is oriented to the target audience. There is no relaunch without SEO," adds Grzenia. "This is where most companies would like to save money, but this is not what they do in the medium term."
One of adesso’s mantras is that the future is headless. The front end can be almost anything – a car, a fridge, a voice assistant – and content must be available everywhere accordingly. “Nobody wants to have to input content in different places and multiple times, for different devices or countries,” says Grzenia. “For a seamless experience, you need a single database.