7+ Social Media Management Platforms You Should Check Out
Posted: Tue Dec 03, 2024 8:56 am
What makes social media marketing an option for businesses and marketers? Well, who can ignore these platforms when there are almost 3.2 billion people (and growing) using them?
It simply wouldn't be smart not to implement social media into your digital marketing strategy. The key is to find the best platforms for your target audience.
So just because Facebook has the largest user base at 2.2 billion monthly active users , this doesn't mean it's the only network you should use.
But what's more important than the numbers are the results. About 71% of consumers say they are more likely to recommend a brand with which they have a good experience on social media services.
Another key finding is that in 2015, Facebook influenced 52% of online and offline consumer purchases.
To get the most out of your norway phone number library social media marketing, you need to have a solid strategy. If you don't consistently post valuable content, your competition will outpace you.
But who has time to plan and execute a social media marketing strategy? This is where social media management platforms come in handy.
Let’s review 10 of the social media monitoring and management tools you should be using today.
1. Hootsuite
HootSuite
We can't create a list of the top social media management tools without including Hootsuite. This is one of the oldest platforms on the market (it's been around since 2008). However, it's still very relevant in today's highly social world.
With this platform, you will be able to perform all the essential tasks required to run an effective social media marketing campaign. For example, you can upload multiple posts at once on multiple platforms.
There is also an auto-publishing feature to ensure your posts are published on time. One downside is that it doesn't have an auto-recycle feature that republishes content for you.
There is also a social giveaway tool that you can use to create contests on social media. Then there are integrations for the RSS feature that you can use to add tools like eClincher.
And since engagement is vital to any social media plan, Hootsuite comes with a social inbox that lets you see all user engagement on content posted across all of your social media profiles.
This way, you can engage with users from one dashboard instead of having to log in and verify every social media account you have. You can use Hootsuite on platforms like Facebook, LinkedIn, WordPress, Twitter, YouTube, and Instagram.
Pricing starts at $19/month for one user (10 profiles). You can upgrade to 3 users (20 profiles) for $99/month and 5 users (35 profiles) for $599/year. All come with unlimited posting.
If you run a marketing agency, then tools like Sendible are a great tool to have. This platform comes with several valuable features.
For example, it comes with a CRM feature that works like eClincher and Sprout Social. One feature it has is a smart queue, which allows you to create automated posts. And unlike Hootsuite, you can repeat or republish certain posts.
Then there is a recommendation tool that shows you the best performing posts. These are the posts you want to recycle using the Smart Queue tool.
While it doesn't have an influencer search tool, it does allow you to treat the people you interact with as potential customers. You can view conversation history and gather key details to insert into your CRM tool.
Its client management support is noteworthy because it comes with its own dashboard for each client. This platform supports multiple social media sites and tools including Twitter, YouTube, Google Analytics, Google+, Facebook, and LinkedIn.
Pricing starts at $29/month for 1 user (12 services and no reports), $99/month for 3 users (48 services and 6 reports), $199/month for 7 users (105 services, 35 reports, and unlimited scheduling), and $299/month for 12 users (192 services, 60 reports, and unlimited scheduling).
3. SocialPilot
social pilot
This platform comes with all the typical features you’ll find in social media management tools. For example, it has the bulk scheduling feature for multiple social networks. However, it doesn’t come with Smart Queue or Auto Post tools.
This may not be a problem if all you're looking for is auto-posting features and RSS integration. The platform also has a social inbox, which can make it easier to track engagement from your accounts.
Social Pilot has content feeds, which you can use to search for content and gather ideas for future posts. So if you use this tool for clients, you'll be happy to know that you can add them without needing their personal credentials.
You can schedule your posts and have them queued for approval. Each client has their own dashboard, which is a plus.
You can use this tool for various social networks including Tumblr, Pinterest, Instagram, Twitter, VK, Facebook and Google+.
Pricing starts at $30/month for 1 user (10 profiles with 50 posts per day), $50/month for 10 users (100 profiles with 100 posts per day), and $100/month for 20 users (200 profiles with 200 posts per day).
4. Constantine
content
Kontentino is a great social media planning and collaboration tool. It allows advertising agencies, social media managers, and their clients to seamlessly collaborate when creating and approving social media content and ads.
This more human social media management tool will manage your multiple profiles on a calendar, offer a live post preview, and track your Facebook post improvements all in one place – and if your team is super creative and has a lot of ideas, Kontentino will save them for later. As a significant result, content quality improves, mistakes or glitches when posting social content or ads are avoided, and it saves you time on operational tasks. Additionally, the analytics section puts data into context so social media managers can better understand post/ad performance when reporting back to clients.
Pricing starts at €9/month for the Starter Package which includes 1 user, 3 social media profiles and unlimited posts; if you need a larger package you can opt for XS (€49/month 3 users, 10 social media profiles), Medium (€189/month 20 users, unlimited social media profiles), Large (€279/month 30 users, unlimited social media profiles) or Business Package tailored to your particular needs.
5. Content study
content study
When it comes to sharing content on social media, you run out of ideas pretty quickly and that’s where ContentStudio’s discovery tool helps you find engaging content in your industry and relevant to your topics of interest. It’s not just a content discovery tool but a complete social media management tool that also lets you plan, collaborate, schedule and analyze content for all your social media and blog channels.
If you work with clients or internal teams, you can add team members and select their roles. ContentStudio supported platforms are Facebook, Twitter, Linkedin, Pinterest, Instagram, Tumblr, WordPress, and Medium. Pricing starts at $49/month (10 profiles, 3 blogs, 1 user). You can purchase higher packages at $99/month (25 profiles, 10 blogs, 5 users) and $199/month (50 profiles, 20 blogs, 10 users) and $299/month (150 profiles, 50 blogs, 20 users). For plans higher than this, you can get a custom quote. All plans include unlimited posts.
It simply wouldn't be smart not to implement social media into your digital marketing strategy. The key is to find the best platforms for your target audience.
So just because Facebook has the largest user base at 2.2 billion monthly active users , this doesn't mean it's the only network you should use.
But what's more important than the numbers are the results. About 71% of consumers say they are more likely to recommend a brand with which they have a good experience on social media services.
Another key finding is that in 2015, Facebook influenced 52% of online and offline consumer purchases.
To get the most out of your norway phone number library social media marketing, you need to have a solid strategy. If you don't consistently post valuable content, your competition will outpace you.
But who has time to plan and execute a social media marketing strategy? This is where social media management platforms come in handy.
Let’s review 10 of the social media monitoring and management tools you should be using today.
1. Hootsuite
HootSuite
We can't create a list of the top social media management tools without including Hootsuite. This is one of the oldest platforms on the market (it's been around since 2008). However, it's still very relevant in today's highly social world.
With this platform, you will be able to perform all the essential tasks required to run an effective social media marketing campaign. For example, you can upload multiple posts at once on multiple platforms.
There is also an auto-publishing feature to ensure your posts are published on time. One downside is that it doesn't have an auto-recycle feature that republishes content for you.
There is also a social giveaway tool that you can use to create contests on social media. Then there are integrations for the RSS feature that you can use to add tools like eClincher.
And since engagement is vital to any social media plan, Hootsuite comes with a social inbox that lets you see all user engagement on content posted across all of your social media profiles.
This way, you can engage with users from one dashboard instead of having to log in and verify every social media account you have. You can use Hootsuite on platforms like Facebook, LinkedIn, WordPress, Twitter, YouTube, and Instagram.
Pricing starts at $19/month for one user (10 profiles). You can upgrade to 3 users (20 profiles) for $99/month and 5 users (35 profiles) for $599/year. All come with unlimited posting.
If you run a marketing agency, then tools like Sendible are a great tool to have. This platform comes with several valuable features.
For example, it comes with a CRM feature that works like eClincher and Sprout Social. One feature it has is a smart queue, which allows you to create automated posts. And unlike Hootsuite, you can repeat or republish certain posts.
Then there is a recommendation tool that shows you the best performing posts. These are the posts you want to recycle using the Smart Queue tool.
While it doesn't have an influencer search tool, it does allow you to treat the people you interact with as potential customers. You can view conversation history and gather key details to insert into your CRM tool.
Its client management support is noteworthy because it comes with its own dashboard for each client. This platform supports multiple social media sites and tools including Twitter, YouTube, Google Analytics, Google+, Facebook, and LinkedIn.
Pricing starts at $29/month for 1 user (12 services and no reports), $99/month for 3 users (48 services and 6 reports), $199/month for 7 users (105 services, 35 reports, and unlimited scheduling), and $299/month for 12 users (192 services, 60 reports, and unlimited scheduling).
3. SocialPilot
social pilot
This platform comes with all the typical features you’ll find in social media management tools. For example, it has the bulk scheduling feature for multiple social networks. However, it doesn’t come with Smart Queue or Auto Post tools.
This may not be a problem if all you're looking for is auto-posting features and RSS integration. The platform also has a social inbox, which can make it easier to track engagement from your accounts.
Social Pilot has content feeds, which you can use to search for content and gather ideas for future posts. So if you use this tool for clients, you'll be happy to know that you can add them without needing their personal credentials.
You can schedule your posts and have them queued for approval. Each client has their own dashboard, which is a plus.
You can use this tool for various social networks including Tumblr, Pinterest, Instagram, Twitter, VK, Facebook and Google+.
Pricing starts at $30/month for 1 user (10 profiles with 50 posts per day), $50/month for 10 users (100 profiles with 100 posts per day), and $100/month for 20 users (200 profiles with 200 posts per day).
4. Constantine
content
Kontentino is a great social media planning and collaboration tool. It allows advertising agencies, social media managers, and their clients to seamlessly collaborate when creating and approving social media content and ads.
This more human social media management tool will manage your multiple profiles on a calendar, offer a live post preview, and track your Facebook post improvements all in one place – and if your team is super creative and has a lot of ideas, Kontentino will save them for later. As a significant result, content quality improves, mistakes or glitches when posting social content or ads are avoided, and it saves you time on operational tasks. Additionally, the analytics section puts data into context so social media managers can better understand post/ad performance when reporting back to clients.
Pricing starts at €9/month for the Starter Package which includes 1 user, 3 social media profiles and unlimited posts; if you need a larger package you can opt for XS (€49/month 3 users, 10 social media profiles), Medium (€189/month 20 users, unlimited social media profiles), Large (€279/month 30 users, unlimited social media profiles) or Business Package tailored to your particular needs.
5. Content study
content study
When it comes to sharing content on social media, you run out of ideas pretty quickly and that’s where ContentStudio’s discovery tool helps you find engaging content in your industry and relevant to your topics of interest. It’s not just a content discovery tool but a complete social media management tool that also lets you plan, collaborate, schedule and analyze content for all your social media and blog channels.
If you work with clients or internal teams, you can add team members and select their roles. ContentStudio supported platforms are Facebook, Twitter, Linkedin, Pinterest, Instagram, Tumblr, WordPress, and Medium. Pricing starts at $49/month (10 profiles, 3 blogs, 1 user). You can purchase higher packages at $99/month (25 profiles, 10 blogs, 5 users) and $199/month (50 profiles, 20 blogs, 10 users) and $299/month (150 profiles, 50 blogs, 20 users). For plans higher than this, you can get a custom quote. All plans include unlimited posts.