The importance of metrics in influencer marketing for shopping malls and retail
Posted: Sat Dec 14, 2024 9:12 am
Although we are mentioning it at the end, it is essential that you clearly define your objectives and the key indicators that you will use to measure your campaign or strategy at the beginning . It is recommended that you focus on a series of KPIs and use them as a reference for effective monitoring of the actions you implement in your company or shopping center.
Some interesting metrics you can take into account are:
Volume of publications : total number phone number database philippines of publications related to the campaign carried out with the influencer during the duration of the campaign.
Volume of comments : total number of comments obtained on the content created by the influencer.
Unique users : unique users who have participated or interacted with the posts made in the campaign with the influencer.
Engagement : There are several ways to calculate it, but in general we could say that it is the total number of interactions obtained among the total number of followers of that influencer.
Impressions : number of times a user on the network has “been able to see” a post about the brand’s action with the influencer.
New followers : number of followers gained during the influencer campaign.
Have you considered using influencers for your campaigns? If you think it could be a good way to brand and promote your brand, but you need help with the execution of the collaboration with influencers, do not hesitate to contact Bannister Global, where we will guide you to achieve it successfully.
Some interesting metrics you can take into account are:
Volume of publications : total number phone number database philippines of publications related to the campaign carried out with the influencer during the duration of the campaign.
Volume of comments : total number of comments obtained on the content created by the influencer.
Unique users : unique users who have participated or interacted with the posts made in the campaign with the influencer.
Engagement : There are several ways to calculate it, but in general we could say that it is the total number of interactions obtained among the total number of followers of that influencer.
Impressions : number of times a user on the network has “been able to see” a post about the brand’s action with the influencer.
New followers : number of followers gained during the influencer campaign.
Have you considered using influencers for your campaigns? If you think it could be a good way to brand and promote your brand, but you need help with the execution of the collaboration with influencers, do not hesitate to contact Bannister Global, where we will guide you to achieve it successfully.