But what are the top 5 B2B marketing trends in 2023 that highlight the importance of digital transformation? In this post, we take a deep dive into today’s B2B digital environment.
#1: B2B buyers expect B2C experiences.
B2C brands have long been using data to reach consumers across their preferred channels with relevant messaging and appropriate communication. This data-first approach has supported the end-to-end purchasing process, including information sharing, sales facilitation, and even post-sale support, aiding the rapid migration from physical to digital purchasing. Automated, personalized, cross-channel marketing has been at the core of B2C digital marketing for decades.
Now, the B2B industry recognizes the need to adopt some of these essential ingredients despite their more complex sales journeys and models. This is driven by an increasing percentage of B2B buyers, who are digital natives and intolerant of mediocre digital experiences. As a result, marketers are prioritizing their digital transformation to meet these changing trends and future-proof their business.
