Adobe Express accelerates content creation with new AI-powered features
Posted: Sat Dec 14, 2024 8:35 am
Adobe has launched a series of innovations for Adobe Express , its artificial intelligence (AI)-powered content creation platform designed to help businesses create and manage branded content at scale. These enhancements seek to streamline workflows, improve collaboration across teams, and ensure consistency across advertising campaigns. Global brands such as Virgin Australia , Prudential , and Workday already rely on Adobe Express for their marketing strategies.
New features include integrations with key apps like Hubspot , Box , and Webflow , enabling marketing and communications teams to create content faster and more effectively. AI-powered tools, such as the phone number database india ability to rewrite text or translate content into 46 languages , allow users to easily adapt and personalize brand elements. Additionally, enhancements include the ability to add animations , create infographics , or generate presentations directly from the platform, facilitating agile and creative production.
One of the key new features is the integration of Adobe Firefly , a generative AI that ensures that the content created is safe for commercial use. Brand controls have also been added to protect the integrity of graphic assets. This tool allows teams to use predefined templates and control every aspect of the creative process.
Collaboration and efficiency in content creation with Adobe Express
Govind Balakrishnan , vice president of Adobe Express, highlighted the value of these enhancements, saying they offer businesses the ability to create large-scale content more quickly while maintaining brand consistency. Adobe Express also integrates with Adobe Creative Cloud and Acrobat , strengthening its ability to scale to the needs of large enterprises.
“Empowering our employees with the tools to create engaging content and design assets is critical to driving employee productivity,” said Ali Fuller, senior vice president of Workday Experience . “We’re looking forward to using the new capabilities in Adobe Express to make it even easier for our teams to deliver engaging user experiences.”
“With Adobe Express, our design team has the creative space and time to work on larger, more meaningful projects while maintaining the highest level of quality control,” said Zubair Khatry, Creative Studio Lead at Virgin Australia.
New features include integrations with key apps like Hubspot , Box , and Webflow , enabling marketing and communications teams to create content faster and more effectively. AI-powered tools, such as the phone number database india ability to rewrite text or translate content into 46 languages , allow users to easily adapt and personalize brand elements. Additionally, enhancements include the ability to add animations , create infographics , or generate presentations directly from the platform, facilitating agile and creative production.
One of the key new features is the integration of Adobe Firefly , a generative AI that ensures that the content created is safe for commercial use. Brand controls have also been added to protect the integrity of graphic assets. This tool allows teams to use predefined templates and control every aspect of the creative process.
Collaboration and efficiency in content creation with Adobe Express
Govind Balakrishnan , vice president of Adobe Express, highlighted the value of these enhancements, saying they offer businesses the ability to create large-scale content more quickly while maintaining brand consistency. Adobe Express also integrates with Adobe Creative Cloud and Acrobat , strengthening its ability to scale to the needs of large enterprises.
“Empowering our employees with the tools to create engaging content and design assets is critical to driving employee productivity,” said Ali Fuller, senior vice president of Workday Experience . “We’re looking forward to using the new capabilities in Adobe Express to make it even easier for our teams to deliver engaging user experiences.”
“With Adobe Express, our design team has the creative space and time to work on larger, more meaningful projects while maintaining the highest level of quality control,” said Zubair Khatry, Creative Studio Lead at Virgin Australia.