The combination of tactics depends on each type of company, but for B2B companies these are the best real-world examples to follow:
Events
Events are often unique opportunities for sales teams to persuade an organization's decision makers to make a purchase.
Special dinners, personalized gifts, VIP events, among others, can be organized and these leads can be followed up after the event.
Webinars
Similar to events, webinars are typically completely live and can be customized to be relevant to the particular account.
In addition, webinars are adaptable to very specific companies so that unique and exclusive content is created for the target.
Direct Mail Campaigns
In an email-saturated world, direct mailings can be of great value to your target accounts.
Since ABM gets straight to the point with your customers, you can send freebies and make other marketing efforts to convince prospects.
Paid Advertising
PPC and paid social media ads are one of the most effective ways to reach your target customers.
Social networks like LinkedIn and Facebook have very specific targeting, so you can reach whoever you want.
On the other hand, if you use technology for IP targeting and redirection, your display campaigns can be tailored to focus on the accounts you target with ABM.
Web Personalization
Custom SEM and Inbound Marketing campaigns are not enough with an AMB campaign.
After visitors arrive at a website, personalization technology can be used to usa b2b leads create a personalized, account-specific experience for prospective customers as compared to the generic experience on that site.
Carrying out an Account Based Marketing strategy is simple, but you need to take into account some tips to apply it in the best possible way:
Step 1: Identify your most valuable target accounts
These are the key accounts that can represent the highest revenue for your company.
Step 2: Research these accounts
Find out about your target customers' needs and pain points, as well as where they are in the Buyer's Journey .
