3 examples of Branded Content campaigns
Posted: Thu Dec 12, 2024 9:24 am
The main advantage of building a community is that you will have a group of loyal customers. They will prefer you over other brands just because of the feeling of permanence and identification they have with you. But be careful, these relationships can be fragile, so you have to take good care of them.
Higher conversion
It is usually a challenge to get a lead to go through the entire purchasing process to loyalty effectively. However, with the help of Branded Content the process becomes much simpler.
You will start to capture leads that, from the very beginning, already feel identified and related to your brand. So they will have no problem going through each of the stages of the process. They will go from being strangers to brand ambassadors in a very short time and that also benefits your investment of resources.
Better positioning
As we mentioned before, when you generate quality content, it makes your community want to share it. In addition to that, they will be the advocates of your brand among their acquaintances and will give you more legitimacy.
All of these actions make your brand's positioning much better, both on the web and in the public eye. It is undoubtedly an investment that will generate long-lasting and productive relationships with your clients, generating excellent results.
The advantages and benefits that Branded Content offers you will also depend on the approach you give to your strategy and how much empathy you create with your community.
Remember that at this point the key is to appear approachable canada company email list and “equal.” Let your clients feel that you are the same as them and that you complement each other. Emotionality and empathy are the formula for success.
[Tweet “Emotion and empathy are the formula for success”]
We may have already made clear what the bases and benefits of Branded Content are , but now it is time to see it in action.
Many brands have used this marketing strategy to strengthen their consumer community, and they have certainly had good results.
To give you a better understanding of this point, here are some notable cases of Branded Content in action.
Red Bull
Red Bull is considered by many to be the leading exponent of Branded Content , and this is no coincidence. They have carried out a brand identity strategy over the years and this has strengthened and consolidated them in the market.
Higher conversion
It is usually a challenge to get a lead to go through the entire purchasing process to loyalty effectively. However, with the help of Branded Content the process becomes much simpler.
You will start to capture leads that, from the very beginning, already feel identified and related to your brand. So they will have no problem going through each of the stages of the process. They will go from being strangers to brand ambassadors in a very short time and that also benefits your investment of resources.
Better positioning
As we mentioned before, when you generate quality content, it makes your community want to share it. In addition to that, they will be the advocates of your brand among their acquaintances and will give you more legitimacy.
All of these actions make your brand's positioning much better, both on the web and in the public eye. It is undoubtedly an investment that will generate long-lasting and productive relationships with your clients, generating excellent results.
The advantages and benefits that Branded Content offers you will also depend on the approach you give to your strategy and how much empathy you create with your community.
Remember that at this point the key is to appear approachable canada company email list and “equal.” Let your clients feel that you are the same as them and that you complement each other. Emotionality and empathy are the formula for success.
[Tweet “Emotion and empathy are the formula for success”]
We may have already made clear what the bases and benefits of Branded Content are , but now it is time to see it in action.
Many brands have used this marketing strategy to strengthen their consumer community, and they have certainly had good results.
To give you a better understanding of this point, here are some notable cases of Branded Content in action.
Red Bull
Red Bull is considered by many to be the leading exponent of Branded Content , and this is no coincidence. They have carried out a brand identity strategy over the years and this has strengthened and consolidated them in the market.