Transforming into own brand is the
Posted: Thu Dec 12, 2024 5:15 am
Transforming into own brand is the first step, achieving price power is the second step, and attracting customers to place orders frequently is the third step.
In the current market cycle where competition is extremely fierce and the industry trend is considered by many to be at a low point, price power is a solid reason for customers to come to your store.
Then, the commodity power behind the price power, Aldi is not just for the "poor". For example, the baked goods in Aldi stores are still mainly Western-style baked goods such as bread and egg tarts, rather than list of latvia whatsapp phone numbers pastries such as steamed buns and dumplings. Aldi's fresh milk is Meiji milk, not the common goods such as Yili/Mengniu, let alone the factory brands in Hebei/Shaanxi.
If Aldi is a car company, it is a BBA brand that sells for 100,000 yuan. (Today, when fuel cars are slashed in price, German BBA still has no models under 100,000 yuan.)
In summary, Aldi in 2024 uses "poor people's" pricing to attract middle-class customers. In addition, it strives to create a scene where more customers come to pay for shopping.
We know that too low pricing means low average order value. Frequent orders mean high user activity. [Low pricing + high repurchase] is the pragmatic strategic positioning of a retail enterprise that practices long-termism in its early stages.
Just like the outside world sees Pinduoduo's strategic positioning before 2024.
For a high-quality long-term retail or e-commerce company, an effective growth cycle is probably as follows: the first step is to pursue a high order rate, the second step is to pursue a high repurchase rate, the third step is to pursue a high average order value, the fourth step is to pursue high revenue, and the fifth step is to pursue a stable profit margin.
In the current market cycle where competition is extremely fierce and the industry trend is considered by many to be at a low point, price power is a solid reason for customers to come to your store.
Then, the commodity power behind the price power, Aldi is not just for the "poor". For example, the baked goods in Aldi stores are still mainly Western-style baked goods such as bread and egg tarts, rather than list of latvia whatsapp phone numbers pastries such as steamed buns and dumplings. Aldi's fresh milk is Meiji milk, not the common goods such as Yili/Mengniu, let alone the factory brands in Hebei/Shaanxi.
If Aldi is a car company, it is a BBA brand that sells for 100,000 yuan. (Today, when fuel cars are slashed in price, German BBA still has no models under 100,000 yuan.)
In summary, Aldi in 2024 uses "poor people's" pricing to attract middle-class customers. In addition, it strives to create a scene where more customers come to pay for shopping.
We know that too low pricing means low average order value. Frequent orders mean high user activity. [Low pricing + high repurchase] is the pragmatic strategic positioning of a retail enterprise that practices long-termism in its early stages.
Just like the outside world sees Pinduoduo's strategic positioning before 2024.
For a high-quality long-term retail or e-commerce company, an effective growth cycle is probably as follows: the first step is to pursue a high order rate, the second step is to pursue a high repurchase rate, the third step is to pursue a high average order value, the fourth step is to pursue high revenue, and the fifth step is to pursue a stable profit margin.