While it’s easy to understand how lead scoring can be beneficial, it’s more important to identify the implications this strategy can bring to your business. Lead scoring bahrain phone numbers can be defined as a marketing and sales method that allows you to rank your leads and prospects based on their sales readiness.
Using the principles of lead scoring, you score your leads based on specific actions they take throughout their journey through the sales funnel. Lead scoring also takes into account your leads' current position in the buying cycle and their fit for your brand.
The rankings used to score leads can vary. Some models use numeric points, certain letters like A, B, C, or D, and certain symbols like “warm” or “cool.” Because your marketing team can focus on only leads that show higher sales readiness, they can optimize their efforts and increase performance.
Sales funnel actions – such as downloading documents, leaving personal or contact details, sharing/replying, and engaging.
Shown Interests – including website visits, keywords used, and email opens.
Demographics – Industry, Job Title, Religion, and Company Size (especially for B2B)
How to determine the correct target customer score
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There is no quick formula you can use to start determining the right target audience score for your customers.
Of course, you will use the methods you use to give your prospects a score, attribute, or rating for each action they take as they move through the sales funnel. The more motivated they are to convert by the attributes they meet, the more likely you are to convert.
The first important step in calculating an accurate lead score is to understand the attributes you are implementing in your sales funnel and the ones that are most effective. These are the things that will help your leads score more!
When trying to determine the correct lead score, you start by understanding the minimum and maximum scores for a lead, which are typically between 1 and 100.
The points you give to your leads can increase due to certain actions. Some examples include:
Fill out a form on the landing page of your website (20 points). This will give you access to information and details, so you'll have a great conversion-boosting feature. When leads leave their details, it means they're happy to hear from your company.
Engagement with your newsletter (15 points) – This is another high score, meaning that interest in your leads remains constant and their engagement with your company is increasing.
Social Media Engagement (5 to 10 points, depending on the action) Customers who follow your Page or account may receive 5 points due to their initial interest. However, if you notice that they continue to interact with your posts or via direct messages, you can increase this score to 10.
Website or Blog Visits (5 points) Many potential customers may click on your blog or website, especially because of effective marketing strategies. However, not everyone will maintain such interest or leave details behind, so just a visit or a view may earn you around 5 points.
There are typically many more actions that a prospect might take once they're in the sales funnel, depending on how your marketing team has built the sales funnel and what they expect the prospect to do at that moment. This could be opening an email, responding to a call to action, or leaving a detail behind.
Once you have assigned points to each action, you can start tracking your leads’ actions through dedicated software. Now you can easily add up points for each action. The final step is to organize your leads by the number of points they have earned from their actions.
