Most CMSs have built-in sitemap functions , but some will require installing an appropriate plugin, module, or preparing additional functionality. If you are running a proprietary system and do not have the ability to add such a module, you can generate a sitemap yourself, e.g. in Screaming Frog, and upload the file to the main directory of your site. If the assortment changes, the manually added sitemap should be updated.
Robots.txt contains directives that are mostly respected by crawlers. You can use them to block access to various types of resources for selected or all crawlers. This will block indexing, for example, to private pages or files. A common mistake is to block access to key pages, such as product pages or resources such as product photos.
Extensive technical SEO analysis also involves analyzing a number of other factors. However, most of it is not possible without specialist knowledge and additional tools. However, if you use the above tools and improve the basic technical elements of your store, it will certainly have a positive impact on the number of new customers .
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Take care of unique content on the website
One of the most time-consuming tasks that a person responsible for store management will have to deal with is filling in content. In online stores, this is especially important in the case of product descriptions. It often happens that customers give up on a purchase due to the lack of sufficient information about the products. That is why I especially strongly encourage providing comprehensive information about each of the products on the website.
It will be useful to analyze what your direct competitors write about the products. Of course, this is not about copying such descriptions, because apart from the unethical nature of such action, it will negatively affect positioning. The texts should also be tailored to the target group we want to reach. It is about whether specialist and industry language is used, whether the content is presented in an informational form or as a form of advertising.
It is worth analyzing whether our content is unique. We can do this by simply copying a fragment and pasting it into a search engine. Or use a tool such as . The tool checks viber database what fragment of text, and on how many pages, has been duplicated.
Content uniqueness check
Content uniqueness analysis with Plagiarism detector tool
The next content that you need to have are category descriptions. Here too, the content should be properly prepared. The specific length of the text, saturation with keywords that we want the page to be displayed for, is important, but it can take a lot of time. How to limit the content analysis on competitive pages, which can take hours? I will share with you a great tool, which is Surfer , which analyzes pages from organic results, displayed for the query we are interested in. Thanks to one of its many functions, which is the Content Editor , we receive a personalized draft for an article, product description or category, based on the most important ranking factors. The tool is available in several subscription plans.
Creating unique content based on the Content Editor
Content Editor in Surfer
Let's not forget about the content on static pages. The company should inform customers about the methods of ordering and types of payment available in the store. Described privacy policy, product returns, regulations, etc. Does it increase sales? Certainly not directly, but it can increase the user's sense of security and trust in the company. In this way, you can increase sales indirectly.
