Add to Cart Button Color: 6 Best Examples
Posted: Tue Dec 03, 2024 8:19 am
Clasp Blog Add to Cart Button Color: 6 Best Examples
Small details often turn out to be the most important. According to Toast statistics , a simple change in the color of the “Add to cart” button can increase conversion rates by 200-350% and increase sales several times over. Of course, these statistics should be considered in context because a website is a complex set of UI elements, each of which guides the user to the target action. That’s why today we’re looking at a very narrow but important topic: how the color of the button affects e-commerce KPIs.
Why Color Matters for Add to Cart Buttons
The human brain is wired to instantly recognize visual patterns. When it sees familiar shapes and colors, it reacts immediately, forcing us to make subconscious decisions. In ancient times, it was used to help us choose edible berries and escape predators, and today, it helps us choose the best deals in online stores.
The color of the "Buy Now" button affects conversion. According to norway whatsapp number data 5 million research by Top Design Firms, it is a determining factor in the decision of 40% of buyers. The color of small conversion elements affects sales as much as all the photos and videos in the product sheet.
Add to Cart Button Color: Key Tips
First of all, it should be noted that there is no universal color scheme for the "Add to Cart" button that will always work everywhere. When developing the conversion elements of your website, you should consider the peculiarities of your company's corporate style, the design of other web UI elements, and also the characteristics of the target audience. To improve the performance of your online store, you can also follow the following tips for choosing the color of the "Add to Cart" button.
1. Make the color contrasting
In 1933, German scientist Hedwig von Restorff discovered that people first notice isolated elements that are significantly different from those around them. Therefore, conversion elements should be different from other UI details, although not so much that they strain the eyes of site visitors.
2. Consider the psychology of color perception
To put it as simply as possible, the psychological meaning of the colors you choose should match your brand values:
Red = energy, passion, efficiency, strength, leadership
Bright green = movement, development, safety, stability
Yellow and Orange = warmth, happiness, prosperity, pleasure
Blue and Navy Blue = trust, reliability, peace
Black = luxury, elegance, minimalism, power
Psychology_of_color_perception
3. Use proven color schemes
Research conducted by leading psychologists during the 20th century has also helped us learn about the existence of color schemes that are attractive to people:
Complementary - two opposite colors. They create maximum contrast, drawing attention to the "Add to Cart" button first. This scheme is perfect for stimulating emotional purchases.
Similar - two similar colors. This scheme also allows you to highlight the conversion element but does not distract from other details, such as product photos or contact information.
Triads
Triad - three colors equidistant from each other in tone. This combination creates a sense of harmony and calm and motivates people to make well-informed and rational decisions.
Square - four evenly spaced colors. This color scheme has the lowest contrast, but it evokes a sense of trust and emphasizes the aesthetics of the products. It is suitable for selling unique products, such as branded clothing or works of art.
Proven_color_schemes
4. Rely on the brand manual
Contrasting colors and psychologist-approved top colors for the “Buy Now” button are great. However, they should not break the rules of your corporate design. If you need to deviate a bit from generally accepted solutions or change the color tone of a button in one step to achieve a consistent and harmonious user interface for your site, do not hesitate to do so.
Small details often turn out to be the most important. According to Toast statistics , a simple change in the color of the “Add to cart” button can increase conversion rates by 200-350% and increase sales several times over. Of course, these statistics should be considered in context because a website is a complex set of UI elements, each of which guides the user to the target action. That’s why today we’re looking at a very narrow but important topic: how the color of the button affects e-commerce KPIs.
Why Color Matters for Add to Cart Buttons
The human brain is wired to instantly recognize visual patterns. When it sees familiar shapes and colors, it reacts immediately, forcing us to make subconscious decisions. In ancient times, it was used to help us choose edible berries and escape predators, and today, it helps us choose the best deals in online stores.
The color of the "Buy Now" button affects conversion. According to norway whatsapp number data 5 million research by Top Design Firms, it is a determining factor in the decision of 40% of buyers. The color of small conversion elements affects sales as much as all the photos and videos in the product sheet.
Add to Cart Button Color: Key Tips
First of all, it should be noted that there is no universal color scheme for the "Add to Cart" button that will always work everywhere. When developing the conversion elements of your website, you should consider the peculiarities of your company's corporate style, the design of other web UI elements, and also the characteristics of the target audience. To improve the performance of your online store, you can also follow the following tips for choosing the color of the "Add to Cart" button.
1. Make the color contrasting
In 1933, German scientist Hedwig von Restorff discovered that people first notice isolated elements that are significantly different from those around them. Therefore, conversion elements should be different from other UI details, although not so much that they strain the eyes of site visitors.
2. Consider the psychology of color perception
To put it as simply as possible, the psychological meaning of the colors you choose should match your brand values:
Red = energy, passion, efficiency, strength, leadership
Bright green = movement, development, safety, stability
Yellow and Orange = warmth, happiness, prosperity, pleasure
Blue and Navy Blue = trust, reliability, peace
Black = luxury, elegance, minimalism, power
Psychology_of_color_perception
3. Use proven color schemes
Research conducted by leading psychologists during the 20th century has also helped us learn about the existence of color schemes that are attractive to people:
Complementary - two opposite colors. They create maximum contrast, drawing attention to the "Add to Cart" button first. This scheme is perfect for stimulating emotional purchases.
Similar - two similar colors. This scheme also allows you to highlight the conversion element but does not distract from other details, such as product photos or contact information.
Triads
Triad - three colors equidistant from each other in tone. This combination creates a sense of harmony and calm and motivates people to make well-informed and rational decisions.
Square - four evenly spaced colors. This color scheme has the lowest contrast, but it evokes a sense of trust and emphasizes the aesthetics of the products. It is suitable for selling unique products, such as branded clothing or works of art.
Proven_color_schemes
4. Rely on the brand manual
Contrasting colors and psychologist-approved top colors for the “Buy Now” button are great. However, they should not break the rules of your corporate design. If you need to deviate a bit from generally accepted solutions or change the color tone of a button in one step to achieve a consistent and harmonious user interface for your site, do not hesitate to do so.