Success Stories: Savorly – How to create brand awareness?
Posted: Wed Dec 11, 2024 6:14 am
Savorly is a home-cooked food platform with home delivery. It is an app that works with people who, from their homes, seek to start cooking their own dishes. With this approach, Savorly needs to reinforce the difference compared to the rest of the competition. In this context, how can it make a difference? How can it create brand awareness?
With the pandemic and the growth of e-commerce, Savorly hong kong gamblers phone number data saw an opportunity. Unlike other food apps, it does not work with restaurants or other physical establishments. Savorly's chefs are people who cook from home and have found in this app a way to generate income for their family without leaving home.
The VoxFeed tool is part of Savorly's brand awareness strategy.
Savorly: Results
+ 13x
Organic web traffic in just 3 months
Average engagement rate growth vs. rest of the industry
+ 172%
Growth in searches for the word “Savorly” on Google
The Savorly Campaign
With the aim of supporting local chefs in Mexico City, Savorly was created , a platform for home-cooked food with home delivery.
According to information from the company , from January to June 2020 the platform registered more than 35,000 downloads and more than 17,000 transactions. It also detailed that there are more than 16,000 diners, who will be able to choose dishes from more than 10,000 chefs.
To continue with its growth plan and create brand awareness, VoxFeed is a fundamental tool for brand expansion and attracting a larger audience.
Brand awareness may seem like a vague concept , and it is. For those who like to measure success with neat and tidy numbers, measuring brand recognition is probably a headache.
Although there is no specific metric, there are ways to quantify brand awareness .
This can be through your website KPIs (measuring your direct, organic traffic or the number of times your brand name is searched on Google ) or through your social media engagement. Engagement can refer to followers, likes, retweets, comments and more. It’s a reflection of how many people know and engage with your brand, as well as the impact of your content.
Savorly's Organic Traffic Growth with VoxFeed
Building brand awareness is incredibly important to business success and overall marketing goals.
Creating brand awareness and brand knowledge
Brand awareness shows the level of recognition of a brand, product or service among consumers. Brands with a high degree of brand awareness are often referred to as “trending” or simply popular.
When you need a tissue, do you ask for a tissue or a Kleenex? At a restaurant, a soda or a Coca-Cola? Do you order an Uber? A Choco Milk?
Establishing brand awareness is valuable when it comes to marketing and promoting your business and products, especially in the early stages of a business. It is important because it helps you reach a new audience and improve your marketing reach.
In the case of Savorly, it is the association with home-cooked food, the neglected market niche in which the brand saw the opportunity. Are you going to order Savorly?
They don't know how wonderful @savorlymx is. They are homemade meals #MadeWithLove that you can order at home so you don't have to cook and in addition to eating delicious food, #ConsumeLocal and you help your neighbors pic.twitter.com/g17CdU7xqU
—
How to create Brand Awareness?
Brand awareness in general does not happen overnight. Nor does it come from a simple advertisement or marketing campaign.
Strong brand awareness is the result of multiple simultaneous efforts that go beyond trying to get a couple of customers.
If you expect to raise awareness of your brand with a few product ads on Facebook or social media, you won't get very far. Not only will the consumer focus on the product (not the brand), but the ad will lack impact beyond a simple sale.
Establish brand awareness
To establish a solid Brand Awareness strategy, here are some tips:
Define your brand's personality
Treating the brand like a person and defining its narrative are the first steps to giving the brand personality. The next step would be to infuse this personality into marketing efforts.
When you market your products and services with personality, you can't help but increase your brand awareness because it will come naturally. Of course, your consumers will notice your app, products, services you sell, but they will also experience your personality through your advertising.
Wendy's is one of the best-known cases, along with Old Spice. It is inevitable that when you hear one of the brands, you do not associate it with a specific personality.
Make sharing easy
Whatever your industry, product offering, or marketing strategy, make it easy for your audience to share your content. This could be blog posts, sponsored content, videos, social media posts, or product pages. It doesn’t matter what it is, as long as it’s shareable.
Word-of-mouth marketing is the most effective way to establish trust and familiarity with customers. If someone sees a friend or family member recommending a product or service, they’ll take notice of that product… and the brand. Is it a brand worth exploring? Do they have other great products you can trust? What are their social accounts like and what do they talk about?
For example, with VoxFeed you can invite your own users to create content for your brand and share it with their audience.
With the pandemic and the growth of e-commerce, Savorly hong kong gamblers phone number data saw an opportunity. Unlike other food apps, it does not work with restaurants or other physical establishments. Savorly's chefs are people who cook from home and have found in this app a way to generate income for their family without leaving home.
The VoxFeed tool is part of Savorly's brand awareness strategy.
Savorly: Results
+ 13x
Organic web traffic in just 3 months
Average engagement rate growth vs. rest of the industry
+ 172%
Growth in searches for the word “Savorly” on Google
The Savorly Campaign
With the aim of supporting local chefs in Mexico City, Savorly was created , a platform for home-cooked food with home delivery.
According to information from the company , from January to June 2020 the platform registered more than 35,000 downloads and more than 17,000 transactions. It also detailed that there are more than 16,000 diners, who will be able to choose dishes from more than 10,000 chefs.
To continue with its growth plan and create brand awareness, VoxFeed is a fundamental tool for brand expansion and attracting a larger audience.
Brand awareness may seem like a vague concept , and it is. For those who like to measure success with neat and tidy numbers, measuring brand recognition is probably a headache.
Although there is no specific metric, there are ways to quantify brand awareness .
This can be through your website KPIs (measuring your direct, organic traffic or the number of times your brand name is searched on Google ) or through your social media engagement. Engagement can refer to followers, likes, retweets, comments and more. It’s a reflection of how many people know and engage with your brand, as well as the impact of your content.
Savorly's Organic Traffic Growth with VoxFeed
Building brand awareness is incredibly important to business success and overall marketing goals.
Creating brand awareness and brand knowledge
Brand awareness shows the level of recognition of a brand, product or service among consumers. Brands with a high degree of brand awareness are often referred to as “trending” or simply popular.
When you need a tissue, do you ask for a tissue or a Kleenex? At a restaurant, a soda or a Coca-Cola? Do you order an Uber? A Choco Milk?
Establishing brand awareness is valuable when it comes to marketing and promoting your business and products, especially in the early stages of a business. It is important because it helps you reach a new audience and improve your marketing reach.
In the case of Savorly, it is the association with home-cooked food, the neglected market niche in which the brand saw the opportunity. Are you going to order Savorly?
They don't know how wonderful @savorlymx is. They are homemade meals #MadeWithLove that you can order at home so you don't have to cook and in addition to eating delicious food, #ConsumeLocal and you help your neighbors pic.twitter.com/g17CdU7xqU
—
How to create Brand Awareness?
Brand awareness in general does not happen overnight. Nor does it come from a simple advertisement or marketing campaign.
Strong brand awareness is the result of multiple simultaneous efforts that go beyond trying to get a couple of customers.
If you expect to raise awareness of your brand with a few product ads on Facebook or social media, you won't get very far. Not only will the consumer focus on the product (not the brand), but the ad will lack impact beyond a simple sale.
Establish brand awareness
To establish a solid Brand Awareness strategy, here are some tips:
Define your brand's personality
Treating the brand like a person and defining its narrative are the first steps to giving the brand personality. The next step would be to infuse this personality into marketing efforts.
When you market your products and services with personality, you can't help but increase your brand awareness because it will come naturally. Of course, your consumers will notice your app, products, services you sell, but they will also experience your personality through your advertising.
Wendy's is one of the best-known cases, along with Old Spice. It is inevitable that when you hear one of the brands, you do not associate it with a specific personality.
Make sharing easy
Whatever your industry, product offering, or marketing strategy, make it easy for your audience to share your content. This could be blog posts, sponsored content, videos, social media posts, or product pages. It doesn’t matter what it is, as long as it’s shareable.
Word-of-mouth marketing is the most effective way to establish trust and familiarity with customers. If someone sees a friend or family member recommending a product or service, they’ll take notice of that product… and the brand. Is it a brand worth exploring? Do they have other great products you can trust? What are their social accounts like and what do they talk about?
For example, with VoxFeed you can invite your own users to create content for your brand and share it with their audience.