To Find Leads, Don't Lose Sight of the Future of B2B Digital Marketing
Posted: Tue Dec 03, 2024 8:06 am
So what should we do in concrete terms to be able to find leads and seize the opportunities of B2B Digital Marketing ?
Let's see it together.
First of all, let's not give too much of our attention and energy to the problem of generating leads in itself. You will generate leads if you have offered your B2B customer a conversion funnel that reflects their needs and desires.
Read also: Flipping the Lead Generation Funnel
Also, do you know your customer? Do you know where they “live” when they georgia phone number library are online? If you don’t know, ask them. Check through the Google Ads keyword research tool, or even more strategic tools like answerthepublic.com, which keywords they use to reach you and your competitors. This will give you a valuable indication of what your b2b leads are looking for.
Also use a professional social network like LinkedIn to discover the interests of your profiled leads . Use those same interests to personalize the professional message you will dedicate to them on your campaigns.
The solution to lead generation problems, in fact, only comes from a moment of reflection on a broader level: an analysis activity, which can and must be enhanced (before, during and after your campaigns) by a b2b lead generation platform .
Find B2B Leads with Lead Champion
Keep the advertising and the advertising will keep you.
BARON THOMAS ROBERT DEWAR – ENTREPRENEUR
Sure, maybe the concept shouldn't be taken too far, but it contains a great truth: advertising is always an investment in yourself.
It always pays off over time, provided that a correct analysis of the context and customers has been done. Carefully evaluating your resources and monitoring the results over time is also equally important to avoid future problems.
Let's now see how a b2b lead generation platform can help you correctly plan your advertising campaigns and find leads online.
Our platform, Lead Champion, allows you – once installed on your website – to discover the companies (name, sector, turnover, employees, location, VAT number, telephone number and so on) that visit your site.
Let's see it together.
First of all, let's not give too much of our attention and energy to the problem of generating leads in itself. You will generate leads if you have offered your B2B customer a conversion funnel that reflects their needs and desires.
Read also: Flipping the Lead Generation Funnel
Also, do you know your customer? Do you know where they “live” when they georgia phone number library are online? If you don’t know, ask them. Check through the Google Ads keyword research tool, or even more strategic tools like answerthepublic.com, which keywords they use to reach you and your competitors. This will give you a valuable indication of what your b2b leads are looking for.
Also use a professional social network like LinkedIn to discover the interests of your profiled leads . Use those same interests to personalize the professional message you will dedicate to them on your campaigns.
The solution to lead generation problems, in fact, only comes from a moment of reflection on a broader level: an analysis activity, which can and must be enhanced (before, during and after your campaigns) by a b2b lead generation platform .
Find B2B Leads with Lead Champion
Keep the advertising and the advertising will keep you.
BARON THOMAS ROBERT DEWAR – ENTREPRENEUR
Sure, maybe the concept shouldn't be taken too far, but it contains a great truth: advertising is always an investment in yourself.
It always pays off over time, provided that a correct analysis of the context and customers has been done. Carefully evaluating your resources and monitoring the results over time is also equally important to avoid future problems.
Let's now see how a b2b lead generation platform can help you correctly plan your advertising campaigns and find leads online.
Our platform, Lead Champion, allows you – once installed on your website – to discover the companies (name, sector, turnover, employees, location, VAT number, telephone number and so on) that visit your site.