Don’t ask for too much information
Posted: Wed Dec 11, 2024 4:33 am
As we’ve just seen, the success of a popup depends on the value it provides to your visitors.
But no matter how valuable your offer is, if taking advantage of it is too difficult, then no one will want to go through the trouble.
That’s why it’s important to list of taiwan cell phone numbers avoid asking for too much information. Displaying too many fields in an email signup popup, for instance, will make it look like too much work to most users. Plus, new visitors may be hesitant to provide too much of their personal information.
The less data you request, the more conversions you’ll end up with. In many cases, just an email address is enough, like in the example below.
Less form fields result in increased conversions
Many sites also ask for a first name to personalize their messages in the future, like in this example from The Oodie.
The Oodie popup design example
When you do feel the need to request more information, it’s best to use a multi-step popup. That way, you can ask for the most critical information first, then have additional input fields on the second page of your popup.
The Oodie’s popup had a second page where they asked for a phone number as well:
Pop-up window that helps to improve the user experience
This strategy used by The Oodie is called the “Trojan Horse Method” and it generated $1.9 million extra revenue for The Oodie in just 30 days.
But no matter how valuable your offer is, if taking advantage of it is too difficult, then no one will want to go through the trouble.
That’s why it’s important to list of taiwan cell phone numbers avoid asking for too much information. Displaying too many fields in an email signup popup, for instance, will make it look like too much work to most users. Plus, new visitors may be hesitant to provide too much of their personal information.
The less data you request, the more conversions you’ll end up with. In many cases, just an email address is enough, like in the example below.
Less form fields result in increased conversions
Many sites also ask for a first name to personalize their messages in the future, like in this example from The Oodie.
The Oodie popup design example
When you do feel the need to request more information, it’s best to use a multi-step popup. That way, you can ask for the most critical information first, then have additional input fields on the second page of your popup.
The Oodie’s popup had a second page where they asked for a phone number as well:
Pop-up window that helps to improve the user experience
This strategy used by The Oodie is called the “Trojan Horse Method” and it generated $1.9 million extra revenue for The Oodie in just 30 days.