Create personalized messages
Posted: Wed Dec 11, 2024 4:32 am
As we’ve been saying, “If you’re selling to everyone, you’re selling to no one.” You can take this to the next level with personalization.
Once you’ve separated your visitors into segments based on their interests, demographic or geographic variables, and their stage in the buying process, you can show them the most relevant messages.
For instance, if you sell electronics list of south africa cell phone numbers and know that a specific visitor is interested in smartphones, “25% OFF Smartphones” is a much more effective message than “25% OFF Selected Products”.
Pop-up UX design example
There are four basic levels of customization for the messages in your popups:
Everyone gets the same message: In other words, you broadcast a general offer to all your website visitors. This is not recommended.
You make two different offers for hot prospects and cold prospects: That is, you divide your audience into two major segments based on their engagement. Even this simple segmentation can make a difference.
There are several offers for each of the main visitor groups: In this case, you divide your visitors into several different groups based on relevant variables and reengage them with customized messages for each group.
Everyone gets a customized message using Dynamic Text Replacement: The most effective popups use Dynamic Text Replacement. This is the highest level of personalization as each message is tailored to the specific individual who sees it.
With Dynamic Text Replacement, the text in your popups will update automatically based on the variables you choose.
This means you can create one template and then alter the content to meet the needs of each visitor audience. Using this approach reduces the amount of effort on your part and ensures each of your visitor segments will see the most relevant content.
Returning to our example from above, the electronics store promotes “25% OFF Smartphones” when a visitor tries to leave their site from the smartphone category page or an individual product page within the smartphone category.
Pop-up UX design example
However, when a visitor is browsing for laptop accessories and tries to leave the site, the word “smartphone” changes automatically to “laptop accessories”—speaking directly to that customer’s needs.
Once you’ve separated your visitors into segments based on their interests, demographic or geographic variables, and their stage in the buying process, you can show them the most relevant messages.
For instance, if you sell electronics list of south africa cell phone numbers and know that a specific visitor is interested in smartphones, “25% OFF Smartphones” is a much more effective message than “25% OFF Selected Products”.
Pop-up UX design example
There are four basic levels of customization for the messages in your popups:
Everyone gets the same message: In other words, you broadcast a general offer to all your website visitors. This is not recommended.
You make two different offers for hot prospects and cold prospects: That is, you divide your audience into two major segments based on their engagement. Even this simple segmentation can make a difference.
There are several offers for each of the main visitor groups: In this case, you divide your visitors into several different groups based on relevant variables and reengage them with customized messages for each group.
Everyone gets a customized message using Dynamic Text Replacement: The most effective popups use Dynamic Text Replacement. This is the highest level of personalization as each message is tailored to the specific individual who sees it.
With Dynamic Text Replacement, the text in your popups will update automatically based on the variables you choose.
This means you can create one template and then alter the content to meet the needs of each visitor audience. Using this approach reduces the amount of effort on your part and ensures each of your visitor segments will see the most relevant content.
Returning to our example from above, the electronics store promotes “25% OFF Smartphones” when a visitor tries to leave their site from the smartphone category page or an individual product page within the smartphone category.
Pop-up UX design example
However, when a visitor is browsing for laptop accessories and tries to leave the site, the word “smartphone” changes automatically to “laptop accessories”—speaking directly to that customer’s needs.