Although selling products on Amazon may seem easy and immediate, it is actually the result of careful planning that does not only affect the advertising and marketing strategies made available by e-commerce but starts first and foremost from the product sheet.
The product sheet is a bit like an identity card that allows the user to know in a simple, clear and fast way all the characteristics of the object that he is going to buy. Studying how to structure it, inserting correct and relevant information, is therefore to be considered the first step to make it stand out in the immense e-commerce catalog, making it appear among the first search results and attracting the attention of the consumer.
The fundamental components of the Amazon product sheet
Before discovering together what to write in the Amazon product sheet, let's analyze in more detail what its components are, the parts it is made up of. The first part that catches the eye in a product sheet is the photo . Amazon allows its advertisers to upload up to seven images of the product to allow users to get an idea of what they will receive at home after purchasing. Our advice is to choose images that show the product from different angles, for example from the front, from the back, from the side and inside and outside its packaging; there is also the possibility of adding a short video , which can be useful, for example, to show how to use the product.
Aside from the product image, the title is the most important part of an Amazon listing. The title is in fact the part most closely linked to the search made by the user on e-commerce and it is essential that it includes as much information as possible. A good title should, for example, include the brand, quantity, manufacturing material, size, color and other characteristics considered fundamental.
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This is followed by the section dedicated to bullet points , where the advertiser has the opportunity to indicate in a more extensive way than the title the most relevant information about the product. Here, for example, you can indicate what the product is for, whether it has a guarantee, and insert its key advantages and what differentiates it from other products in the same category.
Finally, the extended description , which is generally placed at the bottom of the page, closes the fundamental components of the product sheet ; here the advertiser has the possibility to present further characteristics and advantages of the product or to go into more detail on those only mentioned in the bullet points or in the title.
