Mott & Bow’s popup achieved an impressive conversion rate of over 10%.
Posted: Wed Dec 11, 2024 3:25 am
Now, let’s dive into the details behind this strategy, which transformed the campaign into a conversion machine:
Fullscreen popup: This attention-grabbing popup filled the screen but was beautifully designed to enhance the shopping experience, not disrupt it.
Multi-step design: The popup started with a simple Yes/No question. Only after the visitor clicked “Yes” did they ask for an email address. This two-step approach made it feel less intrusive and more conversational.
Exclusive offers: A compelling offer ($26 off + free shipping) sweetened the deal for new visitors.
Highly visual: The popups featured nigeria phone number list a striking image of Mott & Bow’s product, making it hard to resist clicking through.
Targeted to new visitors: The popup only appeared for first-time visitors coming from Facebook, Google Ads, or organic traffic.
Time-triggered: The popup appeared just one second after the visitor landed on the page, capturing attention before they could bounce away.
The results
So, did this strategy pay off? In a big way.
On top of that, this campaign helped the brand collect more than 100,000 new email subscribers in just six months. That’s a huge pool of potential customers they can now nurture through email marketing.
If you’re looking for a strategy to improve your site’s conversion rate, take a page out of Mott & Bow’s playbook.
Visually stunning, multi-step popups might just be the game-changer your business needs. Check out these fullscreen popup templates to get started:
Fullscreen popup: This attention-grabbing popup filled the screen but was beautifully designed to enhance the shopping experience, not disrupt it.
Multi-step design: The popup started with a simple Yes/No question. Only after the visitor clicked “Yes” did they ask for an email address. This two-step approach made it feel less intrusive and more conversational.
Exclusive offers: A compelling offer ($26 off + free shipping) sweetened the deal for new visitors.
Highly visual: The popups featured nigeria phone number list a striking image of Mott & Bow’s product, making it hard to resist clicking through.
Targeted to new visitors: The popup only appeared for first-time visitors coming from Facebook, Google Ads, or organic traffic.
Time-triggered: The popup appeared just one second after the visitor landed on the page, capturing attention before they could bounce away.
The results
So, did this strategy pay off? In a big way.
On top of that, this campaign helped the brand collect more than 100,000 new email subscribers in just six months. That’s a huge pool of potential customers they can now nurture through email marketing.
If you’re looking for a strategy to improve your site’s conversion rate, take a page out of Mott & Bow’s playbook.
Visually stunning, multi-step popups might just be the game-changer your business needs. Check out these fullscreen popup templates to get started: