Mikunda's recipe book is aimed at "Brand Lands",
Posted: Tue Jun 17, 2025 9:48 am
places where a brand is put in the spotlight, such as VW Autostadt or the Heineken Experience. People typically only go there a few times in their lives. That is why, in my opinion, this approach is less suitable for shopping areas in city centres. For example, a spectacular attraction has less appeal if you see or experience it regularly because you visit the same city centre several times a year. In short, Erdman's approach is more suitable for creating "experience" in Dutch city centres than Mikunda's approach.
Conclusions
That something is changing in the Dutch retail landscape is slowly but surely becoming brother cell phone list clear to retailers, municipalities and property owners. The vacancy of retail premises is a growing problem. Among other things, the increasing number of purchases via the internet, the crisis and the construction of large shopping centres outside the city are responsible for this. If no action is taken, shopping areas could end up in a downward spiral. However, because shopping is an attractive leisure activity for many people, there is certainly hope for shopping areas.
Since the central problem is that visitors stay away, it is obvious to put the visitor at the centre of the approach to the problem. Shopping areas must learn from their visitors. How do they behave? What do they need? In order to be able to respond effectively to all new developments, it is of great importance that all parties involved are convinced of their common interest. Cooperation is essential. When learning from the visitor, it is advisable to give the “experience” or perception of the visitor an important place, given the fact that many visitors shop as a leisure activity. Experiences are becoming increasingly central to leisure activities.
Conclusions
That something is changing in the Dutch retail landscape is slowly but surely becoming brother cell phone list clear to retailers, municipalities and property owners. The vacancy of retail premises is a growing problem. Among other things, the increasing number of purchases via the internet, the crisis and the construction of large shopping centres outside the city are responsible for this. If no action is taken, shopping areas could end up in a downward spiral. However, because shopping is an attractive leisure activity for many people, there is certainly hope for shopping areas.
Since the central problem is that visitors stay away, it is obvious to put the visitor at the centre of the approach to the problem. Shopping areas must learn from their visitors. How do they behave? What do they need? In order to be able to respond effectively to all new developments, it is of great importance that all parties involved are convinced of their common interest. Cooperation is essential. When learning from the visitor, it is advisable to give the “experience” or perception of the visitor an important place, given the fact that many visitors shop as a leisure activity. Experiences are becoming increasingly central to leisure activities.