What trends are there in a given industry?
Posted: Tue Dec 10, 2024 9:51 am
What trends are there in a given industry?
Trends are related to seasonality. In the summer, garden pools and deckchairs sell more often than ski goggles or sleds. Trends can also concern changes in the development of payments in e-shops, such as the introduction of BNPL - buy now, pay later. It's good to know what's going on and react to changes efficiently. You can plan some activities in advance.
3. Visual identification
The brand name, logo, and selected colors are elements of visual identification. Thanks to them, customers are able to recognize your brand on the market. You probably don't need much time to find morocco telemarketing list Coca-Cola, Snickers, or Lubella pasta on the store shelf.
7 elements of building a brand; visual identification
The composition of these few ingredients, which we have written about below, is an anchor in the customer's mind. When they want to buy a product from a given area, they can associate your brand with the product/service they need. This increases the chance of selling in your e-shop.
The visual identification consists of:
name;
logo;
fonts;
color;
language and style;
packaging design.
Every now and then, it is worth refreshing the identification so that the company does not seem "old" and unable to meet modern challenges and customer needs. Even giants such as Apple or Pepsi update this area from time to time. There are also exceptions, and one of them is, for example, Coca-Cola.
How to come up with a brand name?
A brand name that is easy to pronounce, easy to remember and easy to associate with the product is a real treasure. Amazon, Allegro, BMW, Channel or Rolex are just a few examples. Check out three tips on how to design a brand name.
3 tips for designing a brand name:
The name should be easy to pronounce, easy to remember, and reflect your products.
Check if the name you choose is available and you can use it. Sometimes a good idea is already taken.
Think of a name that fits the changing scale of your business and the brand's future offerings. Alternatively, you can limit yourself to a selected service or a specific product.
It is worth “testing” how the name appeals to the target audience. Parents and close friends will most likely praise you, but if they are not the recipients of your service/product, then such opinions are not very objective. Contact representatives of the target group, e.g. on internet forums and social media.
Your brand logo
A 6-year-old should be able to draw a company logo:
bitten apple (Apple);
star in a circle (Mercedes);
M (McDonald's);
swoosh/teardrop/runner (Nike).
There are also more intricate designs on the market, such as Chupa-Chups. However, with such complex designs, no one expects a 6-year-old to paint like the creator of the logo, Salvador Dali.
So how is it? Should it be simple or could it be something more complicated?
The logo should reflect the essence and values of the brand . It is good when it is simple and easy to remember . Uniqueness, readability and colors are also important. The flexibility of the logo is also an important element. This feature makes it easy to adapt it to different contexts and applications , maintaining consistency. Consider the durability of the logo in the face of changing trends.
Trends are related to seasonality. In the summer, garden pools and deckchairs sell more often than ski goggles or sleds. Trends can also concern changes in the development of payments in e-shops, such as the introduction of BNPL - buy now, pay later. It's good to know what's going on and react to changes efficiently. You can plan some activities in advance.
3. Visual identification
The brand name, logo, and selected colors are elements of visual identification. Thanks to them, customers are able to recognize your brand on the market. You probably don't need much time to find morocco telemarketing list Coca-Cola, Snickers, or Lubella pasta on the store shelf.
7 elements of building a brand; visual identification
The composition of these few ingredients, which we have written about below, is an anchor in the customer's mind. When they want to buy a product from a given area, they can associate your brand with the product/service they need. This increases the chance of selling in your e-shop.
The visual identification consists of:
name;
logo;
fonts;
color;
language and style;
packaging design.
Every now and then, it is worth refreshing the identification so that the company does not seem "old" and unable to meet modern challenges and customer needs. Even giants such as Apple or Pepsi update this area from time to time. There are also exceptions, and one of them is, for example, Coca-Cola.
How to come up with a brand name?
A brand name that is easy to pronounce, easy to remember and easy to associate with the product is a real treasure. Amazon, Allegro, BMW, Channel or Rolex are just a few examples. Check out three tips on how to design a brand name.
3 tips for designing a brand name:
The name should be easy to pronounce, easy to remember, and reflect your products.
Check if the name you choose is available and you can use it. Sometimes a good idea is already taken.
Think of a name that fits the changing scale of your business and the brand's future offerings. Alternatively, you can limit yourself to a selected service or a specific product.
It is worth “testing” how the name appeals to the target audience. Parents and close friends will most likely praise you, but if they are not the recipients of your service/product, then such opinions are not very objective. Contact representatives of the target group, e.g. on internet forums and social media.
Your brand logo
A 6-year-old should be able to draw a company logo:
bitten apple (Apple);
star in a circle (Mercedes);
M (McDonald's);
swoosh/teardrop/runner (Nike).
There are also more intricate designs on the market, such as Chupa-Chups. However, with such complex designs, no one expects a 6-year-old to paint like the creator of the logo, Salvador Dali.
So how is it? Should it be simple or could it be something more complicated?
The logo should reflect the essence and values of the brand . It is good when it is simple and easy to remember . Uniqueness, readability and colors are also important. The flexibility of the logo is also an important element. This feature makes it easy to adapt it to different contexts and applications , maintaining consistency. Consider the durability of the logo in the face of changing trends.