Instagram ADS: Why is it worth using?
In 2019, Instagram surpassed 1 billion active users , with over 500 million users logged in every day. Furthermore, according to internal research by the platform, 27% of users belonging to the oman whatsapp number data younger generations are predisposed to make online purchases through digital channels. So if the question is “why advertise on Instagram?”, the answer will certainly be “because here you find your customers!”
Shop Instagram product display
An example of how a shop's products are displayed on Instagram
But how much does it cost to advertise on Instagram? This is a question that necessarily opens a parenthesis.
There are various ways to promote your business and products on Instagram.
For example, you can promote your content through direct paid campaigns .
Or activate collaborations with some influencers of the platform (some even accept exchanges of goods for their services), so that they talk to their audience about your product/service.
In both cases, however, the investment choice is arbitrary: you decide how, when and how much to invest depending on your financial availability.
Of course, on Instagram, as with any other means of communication, the greater the investment, the greater the returns (up to a certain level).
So, the question to ask yourself is not so much how much it costs to advertise but how to best manage the budget and what type of strategy you intend to adopt to achieve your desired goals.
If you want to receive free strategic advice on managing your social channels from our team, click here .
In today's article, we want to focus on how to technically create a paid advertising campaign on Instagram from scratch, so as to give you an idea of how to start investing on the platform.
Create a Business Profile on Instagram
If you haven't already done so, the first thing you need to do to run an advertising campaign on Instagram is to convert your private account into a business account .
You should know that there are private accounts commonly used by users, and business accounts used by those who intend to monetize through the platform. This step is really simple and fast:
Select the category that best expresses the work of your business (e.g. product/service, restaurant, grocery store, clothing, etc.)
