Branding vs debranding, which is better for your brand?
Posted: Tue Dec 10, 2024 9:20 am
Branding vs debranding, which is better for your brand?
By Ipanema Communication , September 1
A new marketing trend is emerging as a result of brand saturation: Doing the opposite of what we have done until now.
Debranding consists of getting rid of logos and letting other graphic elements identify and define the brand. In this way, a more personal image, greater future projection and less corporateness is achieved .
In this way, what debranding aims to do is to base the strategy on the experience of its audience, without the need to advertise, giving it a leading role and giving it all the prominence. Although we come from an era in which branded content was king, now many brands have seen the need to “stand out” from the rest in a more novel, but above all more radical way.
With branded content , brands appeal to emotions through a story or storytelling , connecting directly with their feelings. In this way, it makes them feel special and more identified with the brand without list of telegram users in france apparently having an advertising purpose.
The truth is that after a while, consumers also get bored and saturated with so many narratives and stories linked to brands, so that they are forced to change with another more disruptive and at the same time more personalized approach, this is what debranding is about,
Is debranding suitable for all brands?
For a brand to be able to successfully implement a debranding strategy, it must first have done a good job of branding , that is, the brand must be so well known to its audience that they can identify each product or service without needing to see its logo incorporated. This is the case of international brands that everyone has on their particular shortlist for each sector.
A clear example of debranding was the one that Coca-Cola incorporated into its soft drinks by putting common names of people instead of its logo. What it achieved was that people who received a bottle or can with their name or that of a family member or friend felt like protagonists and important. A campaign that managed to convey to its audience that the brand thinks of them .
By Ipanema Communication , September 1
A new marketing trend is emerging as a result of brand saturation: Doing the opposite of what we have done until now.
Debranding consists of getting rid of logos and letting other graphic elements identify and define the brand. In this way, a more personal image, greater future projection and less corporateness is achieved .
In this way, what debranding aims to do is to base the strategy on the experience of its audience, without the need to advertise, giving it a leading role and giving it all the prominence. Although we come from an era in which branded content was king, now many brands have seen the need to “stand out” from the rest in a more novel, but above all more radical way.
With branded content , brands appeal to emotions through a story or storytelling , connecting directly with their feelings. In this way, it makes them feel special and more identified with the brand without list of telegram users in france apparently having an advertising purpose.
The truth is that after a while, consumers also get bored and saturated with so many narratives and stories linked to brands, so that they are forced to change with another more disruptive and at the same time more personalized approach, this is what debranding is about,
Is debranding suitable for all brands?
For a brand to be able to successfully implement a debranding strategy, it must first have done a good job of branding , that is, the brand must be so well known to its audience that they can identify each product or service without needing to see its logo incorporated. This is the case of international brands that everyone has on their particular shortlist for each sector.
A clear example of debranding was the one that Coca-Cola incorporated into its soft drinks by putting common names of people instead of its logo. What it achieved was that people who received a bottle or can with their name or that of a family member or friend felt like protagonists and important. A campaign that managed to convey to its audience that the brand thinks of them .