Adidas, Roche, Salesforce,

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Now, Content Strategists Might Find Their Eyes Twitching At All That Mess. I Understand. Ideally, You Want To Direct All The Planes To Make Sure No Crashes Happen. That Can Come Next.building A Modern Content Strategy That Encourages Collaboration At The First Steps Of Ideation And Creation Can Be Overwhelming. Sometimes, Getting Over That Fear Requires Taking That One Step.make Everything Visible.if Nothing Else Happens, It Will Give You The Courage To Take That Second Important Step: Build The Process To Start Managing The Planes.


It’s Your Story. Tell It Well.want More Content Marketing Tips, Insights, And mexico phone number material Examples? Subscribe To Workday Or Weekly Emails From Cmi.handpicked Related Content:you Could Build A Content Strategy While ‘flying’ It – But Here’s A Better Way Strategic Frameworks To Take The Guesswork Out Of Content Planningcover Image By Joseph Kalinowski/content Marketing Instituterobert Roserobert Roserobert Is The Founder And Chief Strategy Officer Of The Content Advisory - The Consulting And Advisory Group Of The Content Marketing Institute.



As A Coach And Strategist, Robert Has Worked With Marketers At More Than Companies Including Global Brands Such As Nasa, And Hilton. Robert Is The Author Of Four Books. His Latest, Content Marketing Strategy, Was Published By Kogan Page In September , And Was Called “a Rich And Much-needed Understanding Of Content Marketing" By Professor Philip Kotler. Robert Is Also An Early-stage Investor And Advisor To A Number Of Technology Startups, Serving On The Advisory Boards Of A Number Of Companies, Such As Divvyhq, And Brandlens.