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Apps help you find answers to questions:

Posted: Tue Dec 10, 2024 9:18 am
by pilide2813
What does the competition look like in search results?
How many people enter a specific keyword phrase?
How much does it cost to set up an ad for a selected phrase?
What are additional and related keywords?
The tools can be used to analyze the competition, but also to optimize activities as part of an SEO strategy.

Useful tools for finding long-tail phrases
SEO specialists have their favorite tools to help them achieve their goals. The most popular include:

Google Keyword Planner – provides free keyword malta telemarketing list analysis. The tool is available to those who have a Google account and access to an active Google Ads advertising account.
Ubersuggest – a free app that works well for basic long-tail keyword analysis. The free version has a query limit that disappears when you use the paid service.
Answer The Public – This is also a free tool that uses Google suggestions and then presents them in a graphical chart. It contains all the long-tail phrases that are in the Google search engine database.
There are also paid tools available on the market for analyzing long-tail keywords. Senuto and Ahrefs are good for this task.

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In addition to analyzing long-tail keywords, it is also good to monitor the position of your website in Google results . Here, too, there are various free and paid applications that make your task easier. One of them is Seo-Stat. This is an example of a browser application that allows you to observe how the positions of subpages in Google change for given phrases. Thanks to this, you know whether the activities related to positioning the pages are bringing the expected results.

Google Search Suggestions
The simplest tool you can use is Google autocomplete suggestions . You enter the first letters of a word in the search box, and Google automatically suggests popular phrases entered by other users.

There is a way to maximize the benefits that a search engine provides. By installing Keyword Surfer, a browser extension, you will know how many times users type a given phrase.

Competition analysis
A key element of your SEO strategy is competitor analysis. By visiting the websites of companies in your industry that rank highest in search results, you can learn:

How is their content optimized?
What type of content do I dominate?
What is the structure of their sites?
If the TOP10 results are mostly categories from e-shops or product subpages, it will be hard for you to break through with an article for this phrase. In such a situation, Google may consider that the article does not correspond to the user's purchasing intentions .

In the next paragraph you will read about what is worth knowing about the purchasing intentions of potential customers?

Search intent vs long tail phrases
User intent (user-intent or search intent) should be determined before you decide to select a subpage for optimization.

Let’s stick with the world of sneakers. Let’s say you want to write a guide sharing training tips for runners. You decide you want to optimize it for the phrase “nike running shoes mens.” The result?