Brand takeover : Your message takes over the entire screen for a few seconds, then transitions into an in-feed video ad. This type of placement allows you to dominate the conversation.
TopView : This is a similar type to the previous one, with one substantial difference: these ads appear for only 5 seconds when the TikTok app is launched.
Video In-Feed Ads : In this placement, ads appear in native news feeds, on the “For You” page.
Branded AR content : Your ads can also appear as stickers, effects, filters, and other types of augmented reality content, so TikTok users can use them in their videos.
Branded Hashtag Challenge : This type of sponsored new zealand whatsapp shopping data message appears in the “Discovery” section of the app and can encourage users to participate in a variety of sponsored “challenges.”
How to set up ads on TikTok
Now that you know the different types of ads on TikTok, let's take a look at how to set them up from your ad account.
Step : Create your advertising account on TikTok
The first step is simple: start by creating an account on TikTok Ads Manager !
Choose your billing country or region, then select whether you are using the account for a business or individual. Then, click “Next.”
Enter some basic information, such as your email address and password. Then enter the verification code that will be sent to your email. If you choose to register with your phone number, you will need the verification code sent to your phone. Accept the terms and conditions, then click “Register”.
Once your brand is approved, log in to your dashboard and complete the initial account setup by following the instructions. Then, you can follow the next steps to create ads on TikTok.
Step : Create and install the TikTok Pixel
Now you’ll need to install a TikTok Pixel on your website , which is a snippet of code that collects information about site events (like how users arrived on your website, what device they’re using, and where they’re located).
After selecting “Standard Mode” or “Developer Mode,” you’ll create your Pixel by first setting up a “Web Event” in TikTok Ads Manager. Remember to review your cookie consent settings before deploying your Pixel.
Then, download or copy the Pixel code and paste it into the header of your website.
Please note:This step is very importantand we recommend that you do it with precision and care. If you don't know how to handle parts of the code, we strongly suggest that you seek assistance.
