Are you not getting any subscriptions to your newsletter?
Maybe it's time to examine your calls to action and check if the problem list of telegram users in denmark is there: your CTAs are not helping you convert.
What is a call to action?
A CTA, or call to action, is a button or link that we insert on our website to guide the visitor to the next step they must take. In Inbound Marketing , these calls to action usually lead to a landing page where the visitor can fill out a form that will convert them into a lead.
You can insert a CTA anywhere on your website, although it is recommended that you do so strategically ; that is, in those places that are most visible to your visitors and where the possibility of clicking on them is greater.
Thus, the ideal is to place your calls to action above the fold of your website (the part that a visitor sees when they enter your website without having to scroll), in the sidebar and at the end of a content.
In addition to being easy to find, they should be eye-catching; have action-oriented copy; If possible, they should be accompanied by an attractive image; and they should convey to your visitors the desire to click on them so they don't miss out on what you are offering.
Below, we show you 6 examples of calls to action that can inspire you to improve lead capture in your B2B technology company
