Pay attention to perceived value : as a general rule, you should choose the option with the highest perceived value.
For example, given the same value, is a 30% discount better than a €5 discount? What “sounds” more convenient in the eyes of a potential customer?
Be careful not to devalue products with excessive discounts: the discount must be evidently convenient, while the exaggerated discount should somehow be implicitly justified, otherwise it becomes risky in terms of perceived value.
Take advantage of abandoned carts : this is generally true, but it makes sense to think about something specific at this commercial moment.
On this aspect, you can work very well by creating new zealand whatsapp mobile phone number list audience segments through Google Analytics and with Google Ads & Social Ads .
Create referral logics ,concretely rewarding users who recommend your products. This advice is also generally valid, but given that any brand in this period of special discounts will increase the volume of communications, it makes a lot of sense to try to carve out greater visibility, exploiting / rewarding the word of mouth of other users.
It is not an activity that can be improvised, but must be planned with time available (it is never too late to start).
We have already addressed the Affiliate Marketing chapter, especially from the point of view of those who want to monetize their traffic (so not from the point of view of the company looking for visibility and collaborations), but in this article we explain exactly how Affiliate works .
Always pay attention to communication trends and remember that you can have the most convenient discounts in the world, but if you do not know how to communicate them with creativity and knowledge of promotional tools (Social and Ads first and foremost), you will not get any results.
You mature with experience: after each promotional cycle, “draw a line” and evaluate how the sell-out and margins went, make year-on-year comparisons (Analytics helps you with this), maintain and innovate successful practices with imagination.
Do you know other tips for organizing Black Friday or other discount moments during the year? Comment on the article!
