How to encourage users to leave a Google review?
Posted: Tue Dec 10, 2024 6:46 am
Use the sharing link provided by Google Business Profile to request new reviews. You can share and send that link to your (satisfied) customers: via email, social media, messaging apps, on your website, etc.
Of course – it goes without saying – this mechanism only works if the product or service offered is of good quality, but with reviews you can’t pretend and that’s exactly what’s great about them.
Here are some useful ideas to put into practice to increase reviews:
1. In the case of Online Shopping . From the web to the physical store (Drive to Store).
The user makes an online purchase of a product.
You will receive an email confirming your purchase, which also includes a DISCOUNT for a future purchase in the physical Store (applicable in the store closest to the address left for delivery or even throughout the country, in the case of a franchise).
After making a further purchase in Store, using the discount coupon, the customer receives a new email thanking him and inviting him to leave a review, with a direct link to the Store page where he purchased.
2. In the case of In-Store Purchases. From the physical store to the web.
The user makes a purchase in store.
You will receive an email with a DISCOUNT, for your online purchase or for a new purchase in store, and an invitation to leave a review, with a link to the Store page where you have already purchased.
3. For In-Store Purchases ➡︎ Packaging and Shopping Bag
It is possible to add a QR Code on the bag or on the wrapping, provided after the purchase, with a link to the Google card (or any other channel, be it Facebook, Tripadvisor, etc...) to leave a review for the Store.
4. For In-Store Purchases ➡︎ Receipt
The same QR Code may also be present on the receipt issued at the checkout during the purchase phase.
5. In the case of In-Store Purchases ➡︎ Corner
Installing a small display at the checkout, which invites you to leave a review, with a QR Code to scan and a short link, which takes you directly to the Google card of the Store you are in, is a good reminder for the happy customer.
6. In the case of In-Store Purchases ➡︎ Monitor
Even installing one or more monitors inside the store, which project a random loop of previous positive reviews obtained by the Store, perhaps cyclically interspersed with a screen that invites you to "have your say too", could be an interesting interactive method, aimed at making the user feel part of a whole.
7. In the case of In-Store Purchases ➡︎ Physical counter
Installing a physical “counter”, such as those netherlands whatsapp shopping data designed by Smiirl ( we talk about them here ), which automatically updates in real time on the number of reviews obtained in each store, can encourage the user to take action.
8. Last but not least, the website is always an excellent tool for the Brand .
In the “where we are” or “store locator” section, for example, it would be a good idea to include direct links to the respective Google My Business pages of the local business, from which you can leave a review.
You can also embed reviews into your favorite web pages; they are definitely valuable, persuasive content. Users will be able to read real, credible, and reliable opinions from actual customers.
Often these reviews act as real FAQs, where undecided users can find answers to their doubts (and therefore convince themselves to take action).
For more information on the topic, read all our articles on Google Business Profiles (formerly Google My Business) or ask us for an initial free consultation if you need support.
Of course – it goes without saying – this mechanism only works if the product or service offered is of good quality, but with reviews you can’t pretend and that’s exactly what’s great about them.
Here are some useful ideas to put into practice to increase reviews:
1. In the case of Online Shopping . From the web to the physical store (Drive to Store).
The user makes an online purchase of a product.
You will receive an email confirming your purchase, which also includes a DISCOUNT for a future purchase in the physical Store (applicable in the store closest to the address left for delivery or even throughout the country, in the case of a franchise).
After making a further purchase in Store, using the discount coupon, the customer receives a new email thanking him and inviting him to leave a review, with a direct link to the Store page where he purchased.
2. In the case of In-Store Purchases. From the physical store to the web.
The user makes a purchase in store.
You will receive an email with a DISCOUNT, for your online purchase or for a new purchase in store, and an invitation to leave a review, with a link to the Store page where you have already purchased.
3. For In-Store Purchases ➡︎ Packaging and Shopping Bag
It is possible to add a QR Code on the bag or on the wrapping, provided after the purchase, with a link to the Google card (or any other channel, be it Facebook, Tripadvisor, etc...) to leave a review for the Store.
4. For In-Store Purchases ➡︎ Receipt
The same QR Code may also be present on the receipt issued at the checkout during the purchase phase.
5. In the case of In-Store Purchases ➡︎ Corner
Installing a small display at the checkout, which invites you to leave a review, with a QR Code to scan and a short link, which takes you directly to the Google card of the Store you are in, is a good reminder for the happy customer.
6. In the case of In-Store Purchases ➡︎ Monitor
Even installing one or more monitors inside the store, which project a random loop of previous positive reviews obtained by the Store, perhaps cyclically interspersed with a screen that invites you to "have your say too", could be an interesting interactive method, aimed at making the user feel part of a whole.
7. In the case of In-Store Purchases ➡︎ Physical counter
Installing a physical “counter”, such as those netherlands whatsapp shopping data designed by Smiirl ( we talk about them here ), which automatically updates in real time on the number of reviews obtained in each store, can encourage the user to take action.
8. Last but not least, the website is always an excellent tool for the Brand .
In the “where we are” or “store locator” section, for example, it would be a good idea to include direct links to the respective Google My Business pages of the local business, from which you can leave a review.
You can also embed reviews into your favorite web pages; they are definitely valuable, persuasive content. Users will be able to read real, credible, and reliable opinions from actual customers.
Often these reviews act as real FAQs, where undecided users can find answers to their doubts (and therefore convince themselves to take action).
For more information on the topic, read all our articles on Google Business Profiles (formerly Google My Business) or ask us for an initial free consultation if you need support.