Google Performance Max campaigns are known for being “secret,” if not ironclad, but thanks to a script created by Mike Rhodes and Tobias Hink (which you can find here ), it is now possible to get more information about your campaign data and results.
This script is effective if we talk about campaigns with product feeds.
If you prefer the explanation of this script in Italian, look here
This snippet generates a Google Sheet with additional details, including the budget breakdown across different ad networks.
Get more data from your Google Ads Max Performance campaigns
An example among the many graphs and data you can extrapolate with this script.
Using the script is simple and requires three steps:
duplicate a ready-made Google Sheet;
copy and paste the script into your Google Ads account, making minimal changes;
insert the URL of the duplicate sheet into the script.
After clicking “Run”, the sheet will automatically fill in with all the necessary details.
With this new information, keeping an eye on the netherlands whatsapp mobile phone number list various channels and budget allocation becomes quite simple and allows you to have an additional level of data to better manage your Pmax campaigns.
Even with all the descriptions, demos, visual storytelling, and social proof, people will still have questions and objections to purchasing.
They may have a unique problem or simply want to know more about the product in action and its features.
The FAQ (questions and answers) section provides a straightforward way to handle these objections. Over time, questions that continue to be asked become perfect candidates for new FAQ points.
9. CTA
At this point it is time to call the user to action once again, this time the call to action will have a different strength because the user will now be aware of all the information necessary to decide.
10. Footer
The last thing to take into consideration to create effective landing pages is the footer (the part at the bottom of the page).
In the footer it is important to insert all those links connected to the various sections of the landing page to ensure better navigation.
Other fundamental elements to keep in mind are the “Privacy Policy” and the “Terms and Conditions” . In this way all the information will also be available for those who wish to delve deeper into all the legal and contractual aspects.
Landing Page FAQs
Below is a small list of questions and answers that will help you better understand the topic of landing pages.
Script: Max Performance Channels and Budget Allocation
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