How to define the Buyer Journey or purchase cycle
Posted: Tue Dec 10, 2024 5:57 am
Knowing your users' purchasing cycle is essential to focus your marketing strategies . You will not run the same marketing campaign for a customer who already knows your product and has made the purchase decision as for one who doesn't even know it exists or has doubts.
It is also important to be clear about the steps that the user takes from the moment he or she learns about the product until he or she makes the decision:
Generate need
Initial consideration
Attraction
Interest
Decision
Action
To build loyalty
Additionally, knowing the buying cycle will help you determine what type of content you need . For example, if you see that your customer's purchasing decision is slow and they need a lot of information before purchasing the product or service, you can create a FAQ guide to resolve all these questions right at the moment they learn about your product or service. In this way, you speed up the entire process and give them specific content for them.
Steps to define the purchase cycle
If you now have a clearer idea of how defining your client's purchasing india telegram data cycle or buyer journey can help you, let's see how to define it step by step.
Step 1: Research customers
An essential aspect to be able to correctly define your clients' purchasing cycle is to know exactly who you are addressing . This way, you will be able to adapt the content to each of the phases of the purchasing process. To do this, it is essential that you talk to your current clients. Conduct a brief interview with them to find out what their purchasing process was like , what difficulties they encountered, what they missed, how it could be improved, etc.
Step 2: Buyer Persona
Who is your ideal customer? Buyer Personas are the definition of the customer you aspire to have in your company . Therefore, all your marketing campaigns and strategies must be aimed at this buyer persona.
Step 3: Creating the Customer Journey Map
This Customer Journey Map would be the roadmap of the content that we will create to accompany users in the 3 phases or stages of the purchasing cycle: discovery, consideration and decision . To do this, it is important to put yourself in the customer's shoes and know what they feel in each of them in order to adapt to their needs.
Step 4: Define your value proposition
It is important to define what you offer to the client so that they choose you and not the competition. To do this, you must be very clear about your SWOT (strengths, weaknesses, opportunities and threats), in this way, you will be able to solve everything that is harming you.
It is also important to be clear about the steps that the user takes from the moment he or she learns about the product until he or she makes the decision:
Generate need
Initial consideration
Attraction
Interest
Decision
Action
To build loyalty
Additionally, knowing the buying cycle will help you determine what type of content you need . For example, if you see that your customer's purchasing decision is slow and they need a lot of information before purchasing the product or service, you can create a FAQ guide to resolve all these questions right at the moment they learn about your product or service. In this way, you speed up the entire process and give them specific content for them.
Steps to define the purchase cycle
If you now have a clearer idea of how defining your client's purchasing india telegram data cycle or buyer journey can help you, let's see how to define it step by step.
Step 1: Research customers
An essential aspect to be able to correctly define your clients' purchasing cycle is to know exactly who you are addressing . This way, you will be able to adapt the content to each of the phases of the purchasing process. To do this, it is essential that you talk to your current clients. Conduct a brief interview with them to find out what their purchasing process was like , what difficulties they encountered, what they missed, how it could be improved, etc.
Step 2: Buyer Persona
Who is your ideal customer? Buyer Personas are the definition of the customer you aspire to have in your company . Therefore, all your marketing campaigns and strategies must be aimed at this buyer persona.
Step 3: Creating the Customer Journey Map
This Customer Journey Map would be the roadmap of the content that we will create to accompany users in the 3 phases or stages of the purchasing cycle: discovery, consideration and decision . To do this, it is important to put yourself in the customer's shoes and know what they feel in each of them in order to adapt to their needs.
Step 4: Define your value proposition
It is important to define what you offer to the client so that they choose you and not the competition. To do this, you must be very clear about your SWOT (strengths, weaknesses, opportunities and threats), in this way, you will be able to solve everything that is harming you.