What does a content designer do?
Posted: Tue Dec 10, 2024 5:41 am
This professional (or an agency that deals with content design) follows a rigorous and precise process, divided into phases. These are all phases that are addressed during the development of a new website, a restyling or the creation of landing pages. Here they are.
1. Analyze the data
As we have already anticipated, the content designer designs a website responding to the needs of users and pursuing business objectives. To do so, it is better to start from the data at your disposal and resolve some questions.
For example, it will ask the client what the purpose of this container is and what objectives it must achieve (Is it used to sell a product? Is it an e-commerce? Does it need to increase requests for quotes?). Furthermore, it will evaluate the context in which the brand and the competition are inserted .
On the user side, it will analyze the cognitive and behavioral mechanisms of people who search on a given website, trying to understand how they approach and read the content found online.
It will then study a way to create an architecture capable of respecting their expectations and needs, eliminating any difficulties that users may encounter in using and understanding information.
2. The design
In the content design planning phase, you will begin to design a useful and relevant container around the content, evaluating the correct arrangement of the elements that make up the page.
This means that the pages will be given a shape so that mexico whatsapp shopping data the user can navigate the website in the best way, finding immediate answers to his questions and needs .
It is at this stage that he establishes the necessary information and the hierarchy, then providing the copywriter with all the useful indications for writing the texts.
The copy must respect the chosen tone of voice and a structure based on a title and short contents, which will then be made to dialogue with visual elements (such as photographs, images and infographics).
For example, useful content should explain the benefits of the product or service , its possible fields of application, the advantages of purchasing it and the problems it can solve.
The visual aspect, moreover, will be strictly related to a well-structured path to make all the necessary information immediately available to users.
The content designer, therefore, together with the art director / graphics department will evaluate the best font, the use of colors, bullet points, bold, italics, the position of CTAs and outgoing links.
Speaking of content… is long, short and UX better for getting on the first page of Google?
3. Testing and analysis
We have reached the last stage. After publishing the texts and visual elements, all that remains is to test the website, analyzing the reactions of the users .
To do this, for example, several parameters are evaluated such as:
the number of visits to the site,
the length of stay,
conversions and conversion rate,
other project-specific KPIs.
If the data highlights any flaws, we will work on the critical points , testing different layouts (A/B testing) by modifying texts, titles, CTAs, font size, etc.
1. Analyze the data
As we have already anticipated, the content designer designs a website responding to the needs of users and pursuing business objectives. To do so, it is better to start from the data at your disposal and resolve some questions.
For example, it will ask the client what the purpose of this container is and what objectives it must achieve (Is it used to sell a product? Is it an e-commerce? Does it need to increase requests for quotes?). Furthermore, it will evaluate the context in which the brand and the competition are inserted .
On the user side, it will analyze the cognitive and behavioral mechanisms of people who search on a given website, trying to understand how they approach and read the content found online.
It will then study a way to create an architecture capable of respecting their expectations and needs, eliminating any difficulties that users may encounter in using and understanding information.
2. The design
In the content design planning phase, you will begin to design a useful and relevant container around the content, evaluating the correct arrangement of the elements that make up the page.
This means that the pages will be given a shape so that mexico whatsapp shopping data the user can navigate the website in the best way, finding immediate answers to his questions and needs .
It is at this stage that he establishes the necessary information and the hierarchy, then providing the copywriter with all the useful indications for writing the texts.
The copy must respect the chosen tone of voice and a structure based on a title and short contents, which will then be made to dialogue with visual elements (such as photographs, images and infographics).
For example, useful content should explain the benefits of the product or service , its possible fields of application, the advantages of purchasing it and the problems it can solve.
The visual aspect, moreover, will be strictly related to a well-structured path to make all the necessary information immediately available to users.
The content designer, therefore, together with the art director / graphics department will evaluate the best font, the use of colors, bullet points, bold, italics, the position of CTAs and outgoing links.
Speaking of content… is long, short and UX better for getting on the first page of Google?
3. Testing and analysis
We have reached the last stage. After publishing the texts and visual elements, all that remains is to test the website, analyzing the reactions of the users .
To do this, for example, several parameters are evaluated such as:
the number of visits to the site,
the length of stay,
conversions and conversion rate,
other project-specific KPIs.
If the data highlights any flaws, we will work on the critical points , testing different layouts (A/B testing) by modifying texts, titles, CTAs, font size, etc.