What kind of data constitutes "Campaign Contact Data"?

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jakaria12
Posts: 91
Joined: Thu Dec 05, 2024 10:27 am

What kind of data constitutes "Campaign Contact Data"?

Post by jakaria12 »

Here is a sample direct mail contact list format:

It can include a wide range of information, often categorized as:

Basic Contact Information:

Name (First, Last)
Email Address
Phone Number (Direct, Mobile)
Company Name
Job Title
Location (City, State, Country)
Demographic & Firmographic Data (for targeting):

B2C: Age, gender, income, marital status, education level, household size.
B2B: Industry (SIC/NAICS codes), lithuania mobile database company size (employees, revenue), technologies used (technographics), funding rounds, public/private.
Behavioral Data (how they interact with your campaigns and assets):

Website Activity: Pages visited, time on site, content downloaded, forms submitted, products viewed, cart abandonment.
Email Engagement: Email opens, clicks on links within emails, unsubscribes.
Ad Engagement: Ad clicks, impressions, conversions from specific ads.
Social Media Interaction: Likes, shares, comments, clicks on social media posts.
Past Purchases/Transaction History: Products bought, purchase frequency, average order value, service history.
Webinar/Event Attendance: Registration, attendance, questions asked.
Attitudinal/Psychographic Data (their opinions, preferences, needs):

Survey responses
Feedback forms
Product preferences
Expressed interests or pain points (e.g., from sales calls, chat interactions, support tickets).
NPS (Net Promoter Score) or CSAT (Customer Satisfaction) scores.
Source & Acquisition Data:
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