5 tips to improve the customer experience on your e-commerce site

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Mobile customer experience is a priority if you want to increase sales in your online store.

In France, more than 95% of 16- to 64-year-olds own a smartphone, and half of them use it to shop online. According to the Federation of E-Commerce and Distance Selling (FEVAD), mobile sales increased by 13% in 2021. This figure, which has been steadily increasing for the past five years, demonstrates the value of creating a responsive e-commerce site.

This involves hong kong phone number data designing your website to automatically adjust page content based on the device the user is using. Menu placement, text and image size, displayed or hidden content—everything is adapted to provide an optimal customer experience.

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To increase your turnover, your e-commerce site must offer Internet users an optimal experience on mobile (smartphone or tablet).
It's strategic for the growth of your business. If M-commerce (or mobile commerce) appeals so much to Internet users, it's because it offers an easy, fast, and convenient shopping experience .

This is a real opportunity for e-commerce retailers. Do your buyers have an idea in mind? 40% of them will use their smartphone to find information about the product or service they're looking for. Thanks to a responsive e-commerce site design, they can enjoy seamless navigation and clear content from their phone or tablet. Even without converting, a well-built, customer-experience-oriented e-commerce site allows you to stay top of mind with users.

Finally, having a responsive e-commerce site is also important for search engines like Google. Responsive design is one of the criteria analyzed by the algorithm to index your pages. Google, which rigorously studies its users' habits, considers this to be a fundamental element in guaranteeing them an optimal experience. So, if you want to optimize your website's natural SEO , creating a responsive e-commerce site is essential.