E-commerce: how to successfully send an abandoned cart reminder email?
Posted: Wed Apr 30, 2025 4:21 am
Before writing your abandoned cart reminder email, you must first identify why the user abandoned their purchase. To help you do this, here are the main causes of e-commerce cart abandonment:
Delivery costs deemed too high
At a time when e-commerce giants honduras phone number data are promoting "free shipping," it's difficult to get online shoppers to accept shipping costs. They're increasingly reluctant when shipping is added to their order total. That's why shipping costs that are deemed too high are a risk to your online shop's conversion rate. Be careful, though, this doesn't mean you should offer them at all costs: this is often an unviable solution for most online stores. Rather, it's about being transparent and, from the outset, explaining to online shoppers the reasons for the amount you're charging them.
Find out more: E-commerce: the challenges of your logistics management
Long delivery times
In addition to delivery costs, delivery times are also important in e-commerce. The Internet, through logistics giants and masters like Amazon, has made consumers more demanding. If they order online, they expect to be delivered quickly. The scale is such that this is sometimes no longer measured in days, but in hours, with the promise of same-day delivery . The challenge then is to offer a delivery time consistent with the category of products you sell. Indeed, a customer will more easily accept waiting two weeks for the delivery of a piece of furniture than if they order clothing. Such a delay will then be considered unacceptable, because nothing, from the customer's point of view, justifies it
Delivery costs deemed too high
At a time when e-commerce giants honduras phone number data are promoting "free shipping," it's difficult to get online shoppers to accept shipping costs. They're increasingly reluctant when shipping is added to their order total. That's why shipping costs that are deemed too high are a risk to your online shop's conversion rate. Be careful, though, this doesn't mean you should offer them at all costs: this is often an unviable solution for most online stores. Rather, it's about being transparent and, from the outset, explaining to online shoppers the reasons for the amount you're charging them.
Find out more: E-commerce: the challenges of your logistics management
Long delivery times
In addition to delivery costs, delivery times are also important in e-commerce. The Internet, through logistics giants and masters like Amazon, has made consumers more demanding. If they order online, they expect to be delivered quickly. The scale is such that this is sometimes no longer measured in days, but in hours, with the promise of same-day delivery . The challenge then is to offer a delivery time consistent with the category of products you sell. Indeed, a customer will more easily accept waiting two weeks for the delivery of a piece of furniture than if they order clothing. Such a delay will then be considered unacceptable, because nothing, from the customer's point of view, justifies it