17 techniques to find a backlink and link to your content
Posted: Wed Apr 30, 2025 3:16 am
⏲ Reading time: 22 minutes
To improve your search engine visibility , you need to work on the three pillars of SEO : content, technique, and popularity . And to develop your site's reputation , the most effective way is to obtain quality backlinks . However, if you're new to SEO , it can be impossible to get them. That's why I've chosen to share with you my 17 tips for receiving good inbound links .
Definition and importance of backlinks
A backlink is a link placed on a website that points to another website . Also called an inbound link, external link, return link, or arriving link, a backlink is a key element for improving SEO.
First, the proposed hyperlink must add value to the content the user is reading. It is often hidden behind a link anchor to make reading more fluid.
On the other hand, backlinks allow search engine crawlers to crawl the web faster. They follow each link submitted, making it possible to discover new pages and verify the freshness of the content.
From an SEO perspective , external links are essential for building your website's reputation. Indeed, if a site links to another site, it's certainly because the information offered is of high quality. This is true, however, if the themes of the sites and the content are similar.
If I take the example of a car dealer, a link from a car dealership will have a lot of value. On the other hand, if the backlink comes from a home catering website, its reach will be less. This is a logical fact for us and for search engines.
Therefore, it's essential to obtain quality backlinks to improve your SEO on Google. But before you start looking for backlinks, you need to make sure everything is in place for it to be effective.
Preliminary actions to obtain backlinks
To succeed with your SEO strategy , it's crucial to prepare your website in advance before starting your actions. Furthermore, rushing headlong into acquiring backlinks will lead nowhere. Here are the essential elements to put in place before looking for inbound links.
Write high-quality content
Never forget that in SEO, content is king ! You want to offer quality texts that comprehensively address the user's search intent . Covering the topic in its entirety and adding value to the information already available on the internet is essential for your SERP ranking.
Content is king in SEO
By providing quality content , you will have the opportunity to receive free backlinks from sites that have found your texts interesting. So take the utmost care when writing your texts and remember to regularly update the content already published .
To achieve this, you rely on the information your SEO competitors provide and your own knowledge. You also have the option of ensuring the relevance of your content by checking your text with SEOQuantum's semantic analysis tool .
The quality of your content is also essential when trying to obtain backlinks from partner sites. Indeed, you will be offering pages on your site that will provide value to their readers. When you are directly canvassing , the quality of your text is therefore essential!
But before you go any further into getting external links, you have one more element to work on…
Implement a netlinking strategy
Once you've taken care of the elements mentioned above, you'll be able to put a netlinking strategy in place . Here are the elements to consider so you don't head off in the wrong direction :
Analyze your SEO competition ’s netlinking strategy .
Choose the right pages for your website (those that have been optimized!).
Know your budget dedicated to netlinking .
Define the number of links required.
Select varied link anchors.
17 tips for getting backlinks
Illustrative image of the 17 tips for finding backlinks
Now that you have everything prepared, you can start looking for backlinks . Here are my 17 tips for finding free or paid links .
1. Acquire links through your private and professional network
Of course, if you have friends who have a website in the same theme as yours, nothing prevents you from asking them if you can place a link there. However, I advise you to avoid making a reciprocal exchange. Indeed, this technique is recognized by search engines and is no longer as effective as it used to be. At best, these links contribute nothing. At worst, your sites can be penalized (especially if you do it excessively).
In my opinion, the best way to build backlinks through your network is to directly ask your clients to link to their website. Even if the topics may sometimes be different, customer recommendations are a powerful way to increase trust in your site, your services, or a particular product.
If you azerbaijan phone number data have an e-commerce site, another good strategy is to offer your suppliers the option of adding a link to their site. It won't take much of your time (just ask directly), and if they agree, you'll likely have managed to secure a quality backlink that will help your SEO.
2. Get a backlink by writing a guest post
Here's a win-win method for finding powerful backlinks . The technique involves contacting bloggers active in your field and offering to write a free article. In exchange, you can then link to the page that you feel adds the most value to the text you've provided.
To find blogs that will be interesting for creating a backlink , you will list all those you already know and find others by doing a Google search. I then advise you to check their SEO popularity using a tool like Majestic or Ahrefs . You will then be able to prioritize the sites you want to contact based on their level of influence.
While some sites may clearly state their interest in guest blogging , you'll need to approach most bloggers. This can be done by responding to their social media posts or blog entries. If you prefer to be more discreet, feel free to contact them via email.
3. Place links through interviews
If you already have some online notoriety , you can ask influencers to interview you. Whether on YouTube, in a podcast, or in writing, you will then have the opportunity to place a backlink . If you succeed, it will most certainly boost your e-notoriety and you will have obtained a high-quality external link.
To improve your search engine visibility , you need to work on the three pillars of SEO : content, technique, and popularity . And to develop your site's reputation , the most effective way is to obtain quality backlinks . However, if you're new to SEO , it can be impossible to get them. That's why I've chosen to share with you my 17 tips for receiving good inbound links .
Definition and importance of backlinksA backlink is a link placed on a website that points to another website . Also called an inbound link, external link, return link, or arriving link, a backlink is a key element for improving SEO.
First, the proposed hyperlink must add value to the content the user is reading. It is often hidden behind a link anchor to make reading more fluid.
On the other hand, backlinks allow search engine crawlers to crawl the web faster. They follow each link submitted, making it possible to discover new pages and verify the freshness of the content.
From an SEO perspective , external links are essential for building your website's reputation. Indeed, if a site links to another site, it's certainly because the information offered is of high quality. This is true, however, if the themes of the sites and the content are similar.
If I take the example of a car dealer, a link from a car dealership will have a lot of value. On the other hand, if the backlink comes from a home catering website, its reach will be less. This is a logical fact for us and for search engines.
Therefore, it's essential to obtain quality backlinks to improve your SEO on Google. But before you start looking for backlinks, you need to make sure everything is in place for it to be effective.
Preliminary actions to obtain backlinksTo succeed with your SEO strategy , it's crucial to prepare your website in advance before starting your actions. Furthermore, rushing headlong into acquiring backlinks will lead nowhere. Here are the essential elements to put in place before looking for inbound links.
Write high-quality content
Never forget that in SEO, content is king ! You want to offer quality texts that comprehensively address the user's search intent . Covering the topic in its entirety and adding value to the information already available on the internet is essential for your SERP ranking.
Content is king in SEO
By providing quality content , you will have the opportunity to receive free backlinks from sites that have found your texts interesting. So take the utmost care when writing your texts and remember to regularly update the content already published .
To achieve this, you rely on the information your SEO competitors provide and your own knowledge. You also have the option of ensuring the relevance of your content by checking your text with SEOQuantum's semantic analysis tool .
The quality of your content is also essential when trying to obtain backlinks from partner sites. Indeed, you will be offering pages on your site that will provide value to their readers. When you are directly canvassing , the quality of your text is therefore essential!
But before you go any further into getting external links, you have one more element to work on…
Implement a netlinking strategy
Once you've taken care of the elements mentioned above, you'll be able to put a netlinking strategy in place . Here are the elements to consider so you don't head off in the wrong direction :
Analyze your SEO competition ’s netlinking strategy .
Choose the right pages for your website (those that have been optimized!).
Know your budget dedicated to netlinking .
Define the number of links required.
Select varied link anchors.
17 tips for getting backlinksIllustrative image of the 17 tips for finding backlinks
Now that you have everything prepared, you can start looking for backlinks . Here are my 17 tips for finding free or paid links .
1. Acquire links through your private and professional network
Of course, if you have friends who have a website in the same theme as yours, nothing prevents you from asking them if you can place a link there. However, I advise you to avoid making a reciprocal exchange. Indeed, this technique is recognized by search engines and is no longer as effective as it used to be. At best, these links contribute nothing. At worst, your sites can be penalized (especially if you do it excessively).
In my opinion, the best way to build backlinks through your network is to directly ask your clients to link to their website. Even if the topics may sometimes be different, customer recommendations are a powerful way to increase trust in your site, your services, or a particular product.
If you azerbaijan phone number data have an e-commerce site, another good strategy is to offer your suppliers the option of adding a link to their site. It won't take much of your time (just ask directly), and if they agree, you'll likely have managed to secure a quality backlink that will help your SEO.
2. Get a backlink by writing a guest post
Here's a win-win method for finding powerful backlinks . The technique involves contacting bloggers active in your field and offering to write a free article. In exchange, you can then link to the page that you feel adds the most value to the text you've provided.
To find blogs that will be interesting for creating a backlink , you will list all those you already know and find others by doing a Google search. I then advise you to check their SEO popularity using a tool like Majestic or Ahrefs . You will then be able to prioritize the sites you want to contact based on their level of influence.
While some sites may clearly state their interest in guest blogging , you'll need to approach most bloggers. This can be done by responding to their social media posts or blog entries. If you prefer to be more discreet, feel free to contact them via email.
3. Place links through interviews
If you already have some online notoriety , you can ask influencers to interview you. Whether on YouTube, in a podcast, or in writing, you will then have the opportunity to place a backlink . If you succeed, it will most certainly boost your e-notoriety and you will have obtained a high-quality external link.