Do you want to be visible on austria phone number data search engines and increase your organic traffic ? To achieve this, you must first understand the basics of SEO . You will then be able to optimize your site's Google ranking over time. In this blog post, I describe the best SEO optimization techniques for the four pillars of SEO: strategy, technique, content, and awareness .
Quick read: How to optimize SEO at a glanceIf you only have a few minutes to learn how to optimize for Google SEO , here is an infographic that summarizes all the information in this article.
Infographic: Optimizing Google SEO
As you read on, you will find additional information and links to detailed articles covering each of these topics.
Understanding how Google worksWhat is Google?
Before you learn how to optimize your site's SEO on Google, you need to know at least the basics about the search engine . Indeed, it's how it works that determines whether your site's pages are worth showing to Internet users... or not!
Here are the three things you need to be aware of to know how to optimize for search engines like Google, Bing, Yahoo, etc. You can then optimize your web pages to help Google with each of these steps.
Crawling : Google's indexing robots ( Googlebots ) crawl the web looking for new pages and regularly check existing ones.
Indexing : the lexical and semantic field of the explored pages is analyzed to be able to classify them by category in a database.
Positioning : Results are judged according to more than two hundred criteria before being displayed on the search engine results pages ( SERP ).
Also, be aware that Google has undergone many changes and is constantly evolving. Once you have acquired the basic knowledge, I advise you to stay informed of new updates and recommendations from Mountain View. This way, you can anticipate the SEO impact of your actions and adapt your actions accordingly.
To learn more about how Google works , I invite you to read the following articles:
How the Google Search Algorithm Works and History
Google EAT criteria: why is it important for SEO?
Content and SEO optimization: the complete SEO guide
Google's Ranking Criteria in 2022
Optimizing Google SEO: the strategyIllustrative image of the definition of an SEO strategy
While SEO requires concrete actions, you shouldn't rush into it. Additionally, you need to tailor what you do to your website's theme , your target audience , and how Google's results appear .
To do this, you need to implement an SEO strategy that will guide your steps in the coming months. However, this strategy is n't static and is likely to evolve. So don't plan actions for too long! Below, I'll outline the three analyses I believe are essential to perform before even starting to optimize your website.
