If you’re not into the makeup Youtube scene

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you’ve probably never heard of NikkieTutorials, a channel featuring a young woman who posts eye-catching makeup looks twice weekly. But I shouldn’t assume that you’ve never seen a video of hers before, because in 2015, one of the NikkieTutorials videos went wildly viral, accumulating over 36 million views.

In the video, she denounces “makeup shaming” and society’s cameroon whatsapp number data 5 million way of judging women when they wear makeup, and when they don’t. NikkieTutorials has over 7 million followers, and the makeup industry is an excellent example of influencer marketing. Brands such as Too Faced, OFRA Cosmetics, Tarte, and many more partner with these Youtube personalities to advertise their products. NikkieTutorials, along with many other famous, self-taught makeup artists on Youtube, receive merchandise in public relations packages sent by mail, but the brands also pair with these Youtubers for ad placement in videos, just like 23andMe.

If you type “influencer marketing” in Google, you’ll find many examples of this practice. Now that you know what influencer marketing is, keep an eye out on social media and see how often one of your favorite bloggers, vloggers, or Instagrammers post with a brand as the focus. Marketing is all around you, but sometimes it’s not quite as overt as you might expect.