49.2% of consumers only open a few emails from brands per dayEmail senegal email list 60000 contact leads engagement metrics and how to improve them by industry and by brand, so it’s important to create your own benchmarks with your email list. The most important email engagement metrics to track areOpen ratesClick-through ratesClick-to-open rate CTORRead, skim, delete ratesUnsubscribe ratesConversion ratesEach piece of data tells you specific information about campaign performance as well as what your list is going to find engaging. Monitoring email engagement helps you fine-tune your email marketing strategy to reach exactly who you want, how you want, and when you want.
We’ll expand on each of these metrics and give you some tips on how to improve each metric in the sections below.Email open ratesOne of the first metrics email marketers look at is the number of people who opened an email. Your analytics tool may tally this in total opens or unique opens—the difference being that unique opens don’t include repeated opens by the same contact. A common industry benchmark is that average email opens hover between 20% and 30%. But the best thing to do is look at where your email open rates stand now and work to improve them.
