Digital advertising in Chile continues to consolidate its position as the main driver of media investment, surpassing 50% of total advertising spending for the first time. As brands migrate their strategies to digital environments, the sector's growth is driven by automation, artificial intelligence (AI), and format diversification , with online video and social media playing a particular role.
In this article, we analyze the main digital gambling data laos advertising statistics in Chile for 2024, comparing them with the Latin American and global context, and explore the trends that will define the future of digital marketing in the region.
Digital Advertising Investment in Chile 2024: Key Data
General advertising investment figures
Digital advertising in Chile accounted for 52.8% of total media investment in 2024, consolidating its position as the dominant channel in marketing strategies.
Total spending on digital advertising reached CLP 510 billion (approximately USD 600 million) , representing a 2.6% growth compared to 2023.
Total investment across all media (digital and traditional) was CLP 967,847 million , with a slight contraction of -0.8% in the overall advertising market.
These data reflect that, despite the stability of the Chilean advertising market, the digital segment continues to gain ground and consolidate its position as the primary destination for advertisers' budgets.
Comparison with Latin America
Chile follows the same trend observed in Latin America , where digital advertising already represents more than 54% of total media spending.
In Latin America , investment in digital advertising reached USD 17 billion in 2024, with an annual growth of 14% .
The countries with the greatest digital investment in the region are Brazil, Mexico and Argentina , followed by Chile and Colombia .
Digital growth in Chile is more moderate than in other countries in the region, but remains aligned with the global transformation toward digital strategies.
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