Demographic Analysis: Start by analyzing demographic data, including age, gender, location, income level, and marital status. Google Analytics and social media can provide this information.
Psychographics: Research your audience's interests, values, opinions, and lifestyles. Knowing your audience's psychographics will help you create messages that relate to their lives.
Competitor Analysis: Observe your gambling data spain competitors and their audience. Who are their customers? What keywords are they using? Tools like SEMrush can be useful for this analysis.
Surveys and interviews: Talk directly to your current or potential customers. Ask them about their needs, preferences, and search behaviors.
Online behavior: Use tools like Google Analytics to study your users' online behavior. This includes the pages they visit, how long they stay on your site, and their purchasing patterns.