The highest audience loyalty is to bloggers
Posted: Tue Apr 22, 2025 6:34 am
From the people” , who can be found on public transport or at a party in your city. Microinfluencers (from 10,000 to 100,000 subscribers) and nanoinfluencers (up to 5,000 subscribers) communicate and interact with the public as sincerely as possible, which has a positive effect on the effectiveness of promotion.
Decide what exactly you need from promotion. A macro blogger should have a positive impact on the brand's reputation, but cooperation with a micro blogger will bring more conversion in the target action.
3. Keep in mind that not every blogger will suit your brand. Finding the student data right person will likely be a difficult task.
Firstly, people feel when a blogger is promoting a product “for show” and when the advertising is sincere. For a presentation to be cool, a person must be truly confident in the quality of the product and the integrity of the company itself.
Agree on the blogger's participation in the project structure, or at least the opportunity to use the company's products on certain mutually beneficial terms (barter). In this case, the recommendations will be truly truthful and most interesting for the audience
Secondly, your brand should fit in with the theme and aesthetics of your blog (subscribers are unlikely to understand a construction blogger who starts talking about the benefits of Korean cosmetics).
To make sure that promotion through a blogger works, add UTM tags to all links that are clicked upon seeing an ad. Analytics of clicks from a specific influencer will help you understand which ads work more effectively and with whom you can enter into a partnership (ambassadorship) on an ongoing basis.
Decide what exactly you need from promotion. A macro blogger should have a positive impact on the brand's reputation, but cooperation with a micro blogger will bring more conversion in the target action.
3. Keep in mind that not every blogger will suit your brand. Finding the student data right person will likely be a difficult task.
Firstly, people feel when a blogger is promoting a product “for show” and when the advertising is sincere. For a presentation to be cool, a person must be truly confident in the quality of the product and the integrity of the company itself.
Agree on the blogger's participation in the project structure, or at least the opportunity to use the company's products on certain mutually beneficial terms (barter). In this case, the recommendations will be truly truthful and most interesting for the audience
Secondly, your brand should fit in with the theme and aesthetics of your blog (subscribers are unlikely to understand a construction blogger who starts talking about the benefits of Korean cosmetics).
To make sure that promotion through a blogger works, add UTM tags to all links that are clicked upon seeing an ad. Analytics of clicks from a specific influencer will help you understand which ads work more effectively and with whom you can enter into a partnership (ambassadorship) on an ongoing basis.