How to Move Your Business Online
Posted: Tue Apr 22, 2025 6:32 am
If you decide to adapt your business to the new reality, carefully consider your strategy for entering the online arena.
1. Conduct preliminary analysis
The more information you collect about the market, the more chances you have to develop working hypotheses and understand where to start promoting. You will have to:
- Conduct an in-depth market analysis. Assess demand, see twitter data if there are seasonal fluctuations in your niche, calculate the potential traffic volume. If you see that the market does not need another player, work on the uniqueness of your product, marketing, etc.
In the article Blue Ocean Strategy in MLM we already talked about how to find your unique niche within an aggressive market and tough competition .
- Conduct competitor analysis. You should know your “opponents” by sight in advance - evaluate the user interface of the site of competing projects, study their marketing strategy and the terms of the marketing plan. For example, to analyze the advertising campaigns of competitors, you can use the services SpyWords, SemRUSH, SimilarWeb.
- Define and study the target audience. Before offering, find out what your partners and consumers really want. The needs and satisfaction of the interests of the target audience is the basis of the entire promotion strategy.
1. Conduct preliminary analysis
The more information you collect about the market, the more chances you have to develop working hypotheses and understand where to start promoting. You will have to:
- Conduct an in-depth market analysis. Assess demand, see twitter data if there are seasonal fluctuations in your niche, calculate the potential traffic volume. If you see that the market does not need another player, work on the uniqueness of your product, marketing, etc.
In the article Blue Ocean Strategy in MLM we already talked about how to find your unique niche within an aggressive market and tough competition .
- Conduct competitor analysis. You should know your “opponents” by sight in advance - evaluate the user interface of the site of competing projects, study their marketing strategy and the terms of the marketing plan. For example, to analyze the advertising campaigns of competitors, you can use the services SpyWords, SemRUSH, SimilarWeb.
- Define and study the target audience. Before offering, find out what your partners and consumers really want. The needs and satisfaction of the interests of the target audience is the basis of the entire promotion strategy.